Digital standards

Digital standards provide information about digital best practice along with digital policies, procedures and rules for the University of St Andrews.

Accessibility

The University is committed to making its website accessible for all users.
Brand

The University is committed to ensuring that its visual and design identity is presented in a clear and consistent manner across all publications.
Caption standards

Guidelines for captions and subtitles in video and audio content.
Code standards

Developers writing source code for a University project are required to follow the University's guidelines, best practices, programming styles and conventions.
Design principles

The decision-making framework for the University website consists of four design principles.
Digital pattern library

A resource for developers to ensure a consistent look and feel for all digital products at the University of St Andrews.
Digital policies

Rules and guidelines for anyone involved in or working on digital projects at the University.
File standards

University standards for filenames, PDFs, images and videos.
House style

The house style should be followed to ensure stylistic consistency across all University communications.
Proposal submission

If you have an idea for a digital project, please submit your proposal to the business transformation board (BTB).
Social media

Guidance on creating a University-affiliated profile, developing a social media strategy and best practice to follow.
Training

Training and tutorials in Digital Communications topics and website content management are available for staff of the University.
User experience

All decisions relating to the content and design of the University’s website are data-driven to ensure that the website and University apps meet users’ needs.
Video production

All video created must meet the University's quality, branding and accessibility standards and be signed off by the Video Produced before being published.