Detailed guidance is available on the use of all brand assets. These guidelines aim to clarify the University's marketing position, personality, visual identity and tone of voice.
As an organisation which is registered in Scotland as a charity, the University must publicise its charitable status.
Consistent use of colour is essential to maintain the high quality of our identity.
The typefaces we use across all printed and digital University products.
Best practice for using the University of St Andrews logos.
Information on producing and publishing images intended to represent the University of St Andrews.
Information for staff and external production companies who intend to create videos using the University of St Andrews brand.