Postgraduate, leading to a Master of Letters (MLitt)
- Start date: 6 September 2021
- End date: 30 September 2022
Information about all programmes from previous years of entry can be found in the archive.
One year (12 months) full time
- A good 2.1 undergraduate Honours degree in business, marketing or a related subject from the UK or the equivalent international qualification. Applications are also considered from applicants who have majored in another subject but have a business or marketing minor. Applicants with business experience are welcome, and work experience may be taken into account in the evaluation of applications.
- If you studied your first degree outside the UK, see the international entry requirements.
- English language proficiency. See English language tests and qualifications.
The qualifications listed are indicative minimum requirements for entry. Some academic Schools will ask applicants to achieve significantly higher marks than the minimum. Obtaining the listed entry requirements will not guarantee you a place, as the University considers all aspects of every application including, where applicable, the writing sample, personal statement, and supporting documents.
Admission to this programme will close once the programme is full. Applicants should apply as early as possible to be eligible for certain scholarships and for international visa purposes and to ensure their application is submitted before the programme is full.
- personal statement explaining why you have chosen the programme, why this subject is important to you and why you have applied to study at the University of St Andrews in particular (500 words)
- one original signed academic reference
- academic transcripts and degree certificates
- evidence of English language proficiency (required if English is not your first language).
A sample of academic writing is not required for this programme.
For more guidance, see supporting documents and references for postgraduate taught programmes.
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Each module typically consists of three to five contact hours per week including lectures, seminars, tutorials and workshops. Assessment is either entirely by coursework, or through a combination of coursework (50%) and a two-hour end-of-semester examination (50%).
For more details of each module, including weekly contact hours, teaching methods and assessment, please see the latest module catalogue which is for the 2020–2021 academic year; some elements may be subject to change for 2021 entry.
- Contemporary Global Issues in Management: focuses on how various global trends impact upon economies, organisations and the practice of management, business and marketing within the context of responsible enterprise.
- Consumer Behaviour and Marketing Research: teaches you how to think systematically and critically about consumer behaviour, and understand how the principles of consumer behaviour inform methodological design in consumer research.
- Contemporary Conceptual Issues in Management: explores core conceptual challenges facing organisations in our rapidly changing environment such as globalisation and global trade, and the resulting internationalisation of organisations. This module also takes a macro-marketing approach to themes such as the stakeholder mindset and contemporary consumers and focuses on market-based solutions that are sustainable for organisations to take forward.
- Dialogue and Debate in Marketing (Masterclasses): explores key marketing topics such as globalisation, consumer trust, technology, social marketing and behaviour change, PR and branding.
Students choose two optional modules, taking one in each semester.
Here is a sample of optional modules that may be offered.
- Alternative Investment
- Creative Marketing Communications
- Entrepreneurship and Business Development
- Entrepreneurship, Innovation and Creativity
- Ethics, Organisations and Management
- Financial Systems
- International Financial Management
- International Marketing
- Leadership in Organisations
- Managing Natural Resources
- Managing People in Global Markets
- Marketing and Society
- Managing Non-Governmental Organisations
- Risk Management
- Scenario Thinking and Strategy.
Optional modules are subject to change each year and require a minimum number of participants to be offered; some may only allow limited numbers of students (see the University's position on curriculum development).
The final element of the MLitt is a 15,000-word dissertation. The dissertation is normally on a specific area of marketing; students can develop a topic of their own which interests them and contributes to future career development and further study goals.
You will be encouraged to consider a topic for the dissertation during Semester 1 and will submit your dissertation proposal early in Semester 2. The School of Management will review your proposal and assign a relevant dissertation supervisor on the basis of the proposal.
In order to prepare you for the research required for your dissertation, you will attend a programme of weekly lectures as part of your Dissertation module. Dissertation projects may be group-based or completed individually (students are assessed individually regardless). You will undertake your research and write your dissertation over the summer, submitting in late August.
If students choose not to complete the dissertation requirement for their Masters degree (MLitt), there are exit awards available that allow suitably qualified candidates to receive a Postgraduate Diploma. By choosing an exit award, you will finish your degree at the end of the second semester of study and receive a PGDip instead of a MLitt.
The modules listed here are indicative, and there is no guarantee they will run for 2021 entry. Take a look at the most up-to-date modules in the module catalogue.