- Contemporary Global Issues in Management: focuses on how various global trends impact upon economies, organisations and the practice of management, business and marketing within the context of responsible enterprise.
- Consumer Behaviour and Marketing Research: teaches you how to think systematically and critically about consumer behaviour, and understand how the principles of consumer behaviour inform methodological design in consumer research.
- Contemporary Conceptual Issues in Management: explores core conceptual challenges facing organisations in our rapidly changing environment such as globalisation and global trade, and the resulting internationalisation of organisations. This module also takes a macro-marketing approach to themes such as the stakeholder mindset and contemporary consumers and focuses on market-based solutions that are sustainable for organisations to take forward.
- Dialogue and Debate in Marketing (Masterclasses): explores key marketing topics such as globalisation, consumer trust, technology, social marketing and behaviour change, PR and branding.
Students choose two optional modules, taking one in each semester.
Here is a sample of optional modules that may be offered.
- Alternative Investment
- Behavioural Finance
- Creative Marketing Communications
- Entrepreneurship and Business Development
- Entrepreneurship, Innovation and Creativity
- Financial Systems
- International Financial Management
- International Marketing
- Leadership in Organisations
- Managing Natural Resources
- Managing People in Global Markets
- Marketing and Society
- Managing Non-Governmental Organisations
- Risk Management
- Scenario Thinking and Strategy.
Optional modules are subject to change each year and require a minimum number of participants to be offered; some may only allow limited numbers of students (see the University's position on curriculum development).
The final element of the MLitt is a 15,000-word dissertation. The dissertation is normally on a specific area of marketing; students can develop a topic of their own which interests them and contributes to future career development and further study goals.
You will be encouraged to consider a topic for the dissertation during Semester 1 and will submit your dissertation proposal early in Semester 2. The School of Management will review your proposal and assign a relevant dissertation supervisor on the basis of the proposal.
To prepare you for the research required for your dissertation, you will attend a programme of weekly lectures as part of your Dissertation module. Dissertation projects may be group-based or completed individually (students are assessed individually regardless). You will undertake your research and write your dissertation over the summer, submitting in late August.
If students choose not to complete the dissertation requirement for their Masters degree (MLitt), there are exit awards available that allow suitably qualified candidates to receive a Postgraduate Diploma. By choosing an exit award, you will finish your degree at the end of the second semester of study and receive a PGDip instead of a MLitt.