Dr Boyka Bratanova

Senior Lecturer in Management

Researcher profile

Phone

+44 (0)1334 462847

Email

bab20@st-andrews.ac.uk

Biography

Before joining the School of Management in January 2016 as a Lecturer in Management I worked as a lecturer at Dundee Business School, Abertay University. Since the completion of my PhD in Social Psychology at the University of Melbourne, I have also held three postdoctoral positions: at the University of Surrey, UK (2010-2011), at the Université libre de Bruxelles, Belguim (2011-2012), and at the University of Melbourne, Australia (2012-2014).

Teaching

• MN2001 Management and Society
• MN5406 Consumer Behaviour and Marketing Research

Research areas

My current research focuses on two related topics: sustainability and the effects of economic conditions on psychology and behaviour. In my research on sustainability I examine the moral bases of various types of pro-environmental and pro-social behaviour, such as sustainable food consumption, and support for pro-environmental and social welfare policies.

The second line of my research examines the effect of wealth and inequality on people's thoughts, feelings, and behaviours. In order to reflect the multifaceted ways in which wealth and inequality shape human psychology, I examine the effects of these economic conditions on a range of outcome variables, including eating behaviour, cognitive performance, prejudice, and behaviours that maintain or challenge unequal systems. While this research concerned phenomena occurring in the broader society, these can be seamlessly applied to organisational settings and utilised to inform managerial practice. For instance, I am looking to extend this line of research to examine the effects of resource scarcity and salary dispersion within organisations on diversity-related issues, such as gender equality, and prejudice and discrimination against minority groups.

PhD supervision

• Robert Brune

Selected publications

• A rising tide lifts some boats, but leaves many others behind: the harms of inequality-induced status seeking and the remedial effects of employee ownership

  Bratanova, B. A., Summers, J. C., Liu, S. & Vauclair, C-M., 1 Nov 2019, The Social Psychology of Inequality. Jetten, J. & Peters, K. (eds.). Springer, Cham, p. 67-83

  Research output: Chapter in Book/Report/Conference proceeding ? Chapter

• A systematic review of psychosocial explanations for the relationship between socioeconomic status and Body Mass Index

  Claassen, M. A., Klein, O., Bratanova, B., Claes, N. & Corneille, O., 12 Sep 2018, In : Appetite. In press

  Research output: Contribution to journal ? Review article

• Social transmission and shared reality in cultural dynamics

  Kashima, Y., Bratanova, B. & Peters, K., Oct 2018, In : Current Opinion in Psychology. 23, p. 15-19

  Research output: Contribution to journal ? Article

• Income inequality and fear of crime across the European region

  Vauclair, C-M. & Bratanova, B., 1 Mar 2017, In : European Journal of Criminology. 14, 2, p. 221-241 21 p.

  Research output: Contribution to journal ? Article

• Social class and ideologies of inequality: how they uphold unequal societies

  Rodriguez-Bailon, R., Bratanova, B. A., Willis, G., Lopez-Rodriguez, L., Sturrock, A. & Loughnan, S., 17 Mar 2017, In : Journal of Social Issues. 73, 1, p. 99-116

  Research output: Contribution to journal ? Article

• Poverty, inequality, and increased consumption of high calorie food: experimental evidence for a causal link

  Bratanova, B., Loughnan, S., Klein, O., Claassen, A. & Wood, R., 1 May 2016, In : Appetite. 100, p. 162?171

  Research output: Contribution to journal ? Article

• The rich get richer, the poor get even: perceived socioeconomic position influences micro-social distributions of wealth

  Bratanova, B. A., Loughnan, S., Klein, O. & Wood, R., Jun 2016, In : Scandinavian Journal of Psychology. 57, 3, p. 243?249

  Research output: Contribution to journal ? Article

• Savouring morality. Moral satisfaction renders food of ethical origin subjectively tastier

  Bratanova, B. A., Vauclair, C-M., Kervyn, N., Schumann, S., Wood, R. & Klein, O., 1 Aug 2015, In : Appetite. 91, p. 137-149

  Research output: Contribution to journal ? Article

• Tasteful brands: products of brands perceived to be warm and competent taste subjectively better

  Bratanova, B. A., Kervyn, N. & Klein, O., 9 Jun 2015, In : Psychologica Belgica. 55, 2, p. 57-70 14 p.

  Research output: Contribution to journal ? Article

• The ?Saying-is-Repeating? effect: Dyadic communication can generate cultural stereotypes.

  Bratanova, B. A. & Kashima, Y., 2014, In : The Journal of Social Psychology. 154, 2, p. 155-174

  Research output: Contribution to journal ? Article

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