Dr Min Li
Lecturer in Marketing
Biography
Dr Min Li joined the University of St Andrews in November 2018 as a Lecturer in Marketing following the completion of his PhD in Marketing from Durham University. He earned a BA in International Economics and Business from Xiamen University, China and a MSc in Marketing from the University of Edinburgh.
Teaching
- MN1002 Organisations and Analysis
- MN5001 Contemporary Global Issues in Management
- MN5401 International Marketing
- MN5499 Dissertation
Research areas
Dr Min Li's research primarily focuses on international marketing strategy, especially export marketing strategies such as export channel selection, organisational capabilities development, the institutional issues in export marketing strategy. He is also interested in digital marketing, the interaction between international marketing and corporate social responsibility.
Selected publications and performances
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Dynamic capabilities portfolio, export channel selection and export performance
Li, M., He, X. & Sousa, C. M. P., 2019, (Unpublished).Research output: Contribution to conference ? Paper
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How Does Entrepreneurial Orientation Matter in Exporting? The Mediating Role of Product Development Capabilities in the Linkage Between Entrepreneurial Orientation and Export Performance
Li, M., He, X. & Sousa, C. M. P., 2019, (Unpublished).Research output: Contribution to conference ? Paper
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A review of the empirical research on export channel selection between 1979 and 2015
Li, M., He, X. & Sousa, C. M. P., Apr 2017, In : International Business Review. 26, 2, p. 303-323Research output: Contribution to journal ? Review article