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Mindy Grewar

Mindy Grewar

BA, MA

Research Assistant, Institute for Capitalising on Creativity

Biography

Melinda Grewar is a Research Assistant and PhD student in the Institute for Capitalising on Creativity at the School of Management, University of St Andrews. Her doctoral research considers audiences' practice of taste on the Internet. Prior to her academic career, she worked in local authority arts and craft development in Scotland and New Zealand, and in journalism and educational publishing in the United States.

Education

PhD Candidate School of Management, University of St Andrews
Provisional title: Audience practices of taste judgements online

MA Art History, Indiana University

BA (cum laude) Journalism and Fine Arts, Indiana University

Professional experience

From 2008 to 2016 I worked as the Executive Administrator of the Institute for Capitalising on Creativity within the School of Management. Previously, I worked in local authority arts development in Scotland and New Zealand, and in journalism and publishing in the United States.

Research interests

Creative industries, media, taste, practice

Supervisors

Professor Barbara Townley
Dr Shiona Chillas.

Publications

Berthold, H., Grewar, M., Chillas, S., and Townley, B. (forthcoming) 'Appropriating value: On the relationship between business models and IP' in C. Waelde and A. Brown (Eds.) Research Handbook on Intellectual Property and Creative Industries. Edward Elgar.

Chillas, S., Grewar, M., and Townley, B. (2018). 'Rhythms of Production in Scottish Textiles and Fashion' in R. Blasczyzk and V. Pouillard, European Fashion: The Creation of a Global Industry. Manchester University Press.

Chillas, S., Grewar, M., and Townley, B. (2016). 'Capitalising on history in the field of textiles: the case of Scottish tartan and tweed'. Presented to European Group for Organizational Studies conference, Naples, Italy, 6-9 July 2016.

Chillas, S., Grewar, M., and Townley, B. (2016). 'Making heritage fashion: Scottish tartan and tweed'. Invited presentation to public seminar, The Enterprise of Culture: The European fashion system around the world, Victoria & Albert Museum, London, 10 June 2016.

Chillas, S., Grewar, M., and Townley, B. (2015). 'Material form and practice in Scottish textiles: searching for "The Real McCoy"', Presented to European Group for Organizational Studies (EGOS), July, Athens.

Chillas, S., Grewar, M., and Townley, B. (2015). 'Material form and practice in Scottish textiles: searching for "The Real McCoy"', Presented to CRP conference, Entrepreneurship in fashion: student, academic and industry perspectives, March 5 2015, at Heriot-Watt University, Edinburgh.

Grewar, M., Townley, B., and Young, E. (2015). Tales from the Drawing Board: IP wisdom and woes from Scotland's creative industries. St Andrews, Scotland: University of St Andrews Institute for Capitalising on Creativity.

Townley, B., Grewar, M. and Winter, J. (2013). 'Thinking in capital mode', in Clegg BT., Scully J., Bryson, J. (eds) ESRC Research Capacity Building Clusters; National Summit Conference 2013. Aston University. Pp 1-9.