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Dr John Desmond

Dr John Desmond


Honorary Reader in Management


John Desmond is interested in contributing new insights to marketing theory. Continuing preoccupations include the development of new understandings of relations between consumers and marketers and of morality and marketing. Currently he is exploring the history of marketing, the construction of marketing knowledge and relations between marketing practitioners and academics.

Prior to taking up his honorary post in 2015, John, as Reader in Management, taught the following modules at the University of St Andrews School of Management:

  • MN2001 Management and Society: Marketing
  • MN4224 Consuming Culture
  • MN5406 Consumer Behaviour and Marketing Research.

Research specialisms

History of marketing; construction of knowledge in marketing; consuming culture; morality and marketing; advertising and public policy

Selected publications

Selected other information

Enjoyed time at the University of Colorado as an associate member of staff in 2004/5.

Invited speaker at a number of events in the UK and in Ireland.

 Psychoanalytic Accounts of Consuming Desire cover Consuming Behaviour cover