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Dr John Desmond

Dr John Desmond


Honorary Reader in Management


John Desmond is interested in contributing new insights to marketing theory. Continuing preoccupations include the development of new understandings of relations between consumers and marketers and of morality and marketing. Currently he is exploring the history of marketing, the construction of marketing knowledge and relations between marketing practitioners and academics.

Prior to taking up his honorary post in 2015, John, as Reader in Management, taught the following modules at the University of St Andrews School of Management:

  • MN2001 Management and Society: Marketing
  • MN4224 Consuming Culture
  • MN5406 Consumer Behaviour and Marketing Research.

Research specialisms

History of marketing; construction of knowledge in marketing; consuming culture; morality and marketing; advertising and public policy

Selected publications


Psychoanalytic accounts of Consuming Desire: Hearts of darkness
Desmond, J. 28 Nov 2012 Macmillan Publishers ( incl. Palgrave, Picador). 312 p.
Research output: ResearchBook

Consuming Behaviour
Desmond, J. 2002 Macmillan Publishers ( incl. Palgrave, Picador).
Research output: ResearchBook



Desmond, J. 2011 Encyclopedia of Consumer Culture. Southerton, D. (ed.). London: Sage
Research output: ResearchOther contribution

Implications of the new Darwinism for consumer theory and research in relation to the human face
Desmond, J. 2010 European Advances in Consumer Research. Vol. 9, p. 1-7
Research output: ResearchConference contribution

Planning the Marketing Communications Process
Desmond, J. Oct 1999 Marketing Communications: Principles and Practice. Kitchen, P. (ed.). International Thomson Business Press, p. 18-39
Research output: ResearchChapter



Organization of dreams: the dream of organization – dreaming organization
Desmond, J. 2013 In : Journal of Organizational Change Management. 26, 4, p. 654 - 669
Research output: Research - peer-reviewArticle

Loyal now, but not forever!: A study of narcissism and male consumer-brand relationships
Lambert, A. & Desmond, J. 2013 In : Psychology & Marketing. 30, 8, p. 690-706 17 p.
Research output: Research - peer-reviewArticle

A summons to the consuming animal
Desmond, J. Jul 2010 In : Business Ethics: A European Review. 19, 3, p. 238-252
Research output: Research - peer-reviewArticle

Figuring knowledge and desire in critical marketing: Lacan’s four discourses
Desmond, J. Sep 2009 In : Journal of Marketing Management. 25, 7-8, p. 849-854
Research output: Research - peer-reviewArticle

Morality and the Consequences of Marketing Action
Desmond, J. & Crane, A. Nov 2004 In : Journal of Business Research. 57, 11, p. 1222-1230 9 p.
Research output: Research - peer-reviewArticle

Organisation as Containment of Acquisitive Mimetic Rivalry: The Contribution of René Girard
Desmond, J. & Kavanagh, D. 2003 In : Culture and Organization. 9, 4, p. 239-253
Research output: Research - peer-reviewArticle

Relationship Marketing and Control
Desmond, J. 2003 In : Journal of Marketing Management. Nov
Research output: Research - peer-reviewArticle

Societal Marketing and Morality
Crane, A. & Desmond, J. 2002 In : European Journal of Marketing. 36, 5-6, p. 548-569
Research output: Research - peer-reviewArticle

Marketing and the War Machine
Desmond, J. 1997 In : Market Intelligence and Planning. 15, 7 (Nov), p. 338-352
Research output: Research - peer-reviewArticle


Selected other information

Enjoyed time at the University of Colorado as an associate member of staff in 2004/5.

Invited speaker at a number of events in the UK and in Ireland.

 Psychoanalytic Accounts of Consuming Desire cover Consuming Behaviour cover