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Dr Boyka Bratanova

Dr Boyka Bratanova


Lecturer in Management

Equality and Diversity Officer

Contact details

Tel: +44 (0) 1334 46 2847

Teaching 2017-2018

  • MN4628 Equality and Diversity
  • MN5001 Contemporary Global Issues in Management
  • MN5002 Contemporary Conceptual Issues in Management
  • MN5406 Consumer behaviour and Marketing research


Before joining the School of Management in January 2016 as a Lecturer in Management I worked as a lecturer at Dundee Business School, Abertay University. Since the completion of my PhD in Social Psychology at the University of Melbourne, I have also held three postdoctoral positions: at the University of Surrey, UK (2010-2011), at the Université libre de Bruxelles, Belguim (2011-2012), and at the University of Melbourne, Australia (2012-2014).

Research specialism

My current research focuses on two related topics: sustainability and the effects of economic conditions on psychology and behaviour. In my research on sustainability I examine the moral bases of various types of pro-environmental and pro-social behaviour, such as sustainable food consumption, and support for pro-environmental and social welfare policies.

The second line of my research examines the effect of wealth and inequality on people's thoughts, feelings, and behaviours. In order to reflect the multifaceted ways in which wealth and inequality shape human psychology, I examine the effects of these economic conditions on a range of outcome variables, including eating behaviour, cognitive performance, prejudice, and behaviours that maintain or challenge unequal systems. While this research concerned phenomena occurring in the broader society, these can be seamlessly applied to organisational settings and utilised to inform managerial practice. For instance, I am looking to extend this line of research to examine the effects of resource scarcity and salary dispersion within organisations on diversity-related issues, such as gender equality, and prejudice and discrimination against minority groups.

Selected publications


Situated sociality and cultural dynamics: A puzzle of necessary dependency and perceived dissociation.
Kashima, Y. & Bratanova, B. A. 2012 Grounding sociality: Neurons, minds, and culture. Semin, G. & Echterhoff, G. (eds.). New York: Psychology Press.
Research output: ResearchChapter

Balancing stability and change: A Neo-diffusionist perspective on cultural dynamics of socially transformative ideas
Kashima, Y., Bratanova, B. A. & Peters, K. 2012 Culture and social change: Transforming society through the power of ideas. . Wagoner, B., Jensen, B. & Oldmeadow, J. (eds.). Information Age Publishers.
Research output: ResearchChapter



Social transmission and shared reality in cultural dynamics
Kashima, Y., Bratanova, B. & Peters, K. 5 Nov 2017 In : Current Opinion in Psychology. 23, p. 15-19
Research output: Research - peer-reviewArticle

Social class and ideologies of inequality: How they uphold unequal societies
Rodriguez-Bailon, R., Bratanova, B. A., Willis, G., Lopez-Rodriguez, L., Sturrock, A. & Loughnan, S. 17 Mar 2017 In : Journal of Social Issues. 73, 1, p. 99-116
Research output: Research - peer-reviewArticle

Income inequality and fear of crime across the European region
Vauclair, C-M. & Bratanova, B. 1 Mar 2017 In : European Journal of Criminology. 14, 2, p. 221-241 21 p.
Research output: Research - peer-reviewArticle

The rich get richer, the poor get even: perceived socioeconomic position influences micro-social distributions of wealth
Bratanova, B. A., Loughnan, S., Klein, O. & Wood, R. Jun 2016 In : Scandinavian Journal of Psychology. 57, 3, p. 243–249
Research output: Research - peer-reviewArticle

Poverty, inequality, and increased consumption of high calorie food: Experimental evidence for a causal link
Bratanova, B. A., Loughnan, S., Klein, O., Claassen, A. & Wood, R. 1 May 2016 In : Appetite. 100, p. 162–171
Research output: Research - peer-reviewArticle

Savouring morality. Moral satisfaction renders food of ethical origin subjectively tastier
Bratanova, B. A., Vauclair, C-M., Kervyn, N., Schumann, S., Wood, R. & Klein, O. 1 Aug 2015 In : Appetite. 91, p. 137-149
Research output: Research - peer-reviewArticle

Tasteful brands: products of brands perceived to be warm and competent taste subjectively better
Bratanova, B. A., Kervyn, N. & Klein, O. 9 Jun 2015 In : Psychologica Belgica. 55, 2, p. 57-70 14 p.
Research output: Research - peer-reviewArticle

The ‘Saying-is-Repeating’ effect: Dyadic communication can generate cultural stereotypes.
Bratanova, B. A. & Kashima, Y. 2014 In : The Journal of Social Psychology. 154, 2, p. 155-174
Research output: Research - peer-reviewArticle

Restoring drinking water acceptance following a water-borne disease outbreak: The role of trust, risk perception, and communication.
Bratanova, B. A., Morrison, G., Fife-Schaw, C., Chenoweth, J. & Mangold, M. 2013 In : Journal of Applied Social Psychology. 43, p. 1761-1770
Research output: Research - peer-reviewArticle

The Meat Paradox: how are we able to love animals and love eating animals.
Loughnan, S., Bratanova, B. A. & Puvia, E. 2012 In : In Mind, Italy. 1, p. 15-18
Research output: Research - peer-reviewArticle

The moral circle as a common motivational cause of cross-situational pro-environmentalism.
Bratanova, B. A., Loughnan, S. & Gaterslaben, B. 2012 In : European Journal of Social Psychology. 42, p. 539-545
Research output: Research - peer-reviewArticle

The effect of categorization as food on the perceived moral standing of animals.
Bratanova, B. A., Loughnan, S. & Bastian, B. 2011 In : Appetite. p. 193-196
Research output: Research - peer-reviewArticle

Confirmatory processes in attitude transmission: The role of shared reality.
Stukas, A., Bratanova, B. A., Peters, K., Kashima, Y. & Beatson, R. 2010 In : Social Influence. 5, 2, p. 101-117
Research output: Research - peer-reviewArticle


Other publications

Toward an integrated, causal, and psychological model of climato-economics.
Loughnan, S., Bratanova, B. A. & Kuppens, P. 2013 In : Behavioral and Brain Sciences. 36, p. 496-497
Research output: Research - peer-reviewComment/debate