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Dr Boyka Bratanova

Dr Boyka Bratanova

BSc, MSc, PhD, PGHE

Lecturer in Management

Equality and Diversity Co-Director
Co-Director of the Centre for Research into Equality, Diversity and Inclusion

Contact details

Tel: +44 (0) 1334 46 2847

Teaching 2018-2019

  • MN4628 Equality and Diversity
  • MN5001 Contemporary Global Issues in Management
  • MN5406 Consumer behaviour and Marketing research

Biography

Before joining the School of Management in January 2016 as a Lecturer in Management I worked as a lecturer at Dundee Business School, Abertay University. Since the completion of my PhD in Social Psychology at the University of Melbourne, I have also held three postdoctoral positions: at the University of Surrey, UK (2010-2011), at the Université libre de Bruxelles, Belguim (2011-2012), and at the University of Melbourne, Australia (2012-2014).

Research specialism

My current research focuses on two related topics: sustainability and the effects of economic conditions on psychology and behaviour. In my research on sustainability I examine the moral bases of various types of pro-environmental and pro-social behaviour, such as sustainable food consumption, and support for pro-environmental and social welfare policies.

The second line of my research examines the effect of wealth and inequality on people's thoughts, feelings, and behaviours. In order to reflect the multifaceted ways in which wealth and inequality shape human psychology, I examine the effects of these economic conditions on a range of outcome variables, including eating behaviour, cognitive performance, prejudice, and behaviours that maintain or challenge unequal systems. While this research concerned phenomena occurring in the broader society, these can be seamlessly applied to organisational settings and utilised to inform managerial practice. For instance, I am looking to extend this line of research to examine the effects of resource scarcity and salary dispersion within organisations on diversity-related issues, such as gender equality, and prejudice and discrimination against minority groups.

Selected publications

Chapters

Balancing stability and change: A Neo-diffusionist perspective on cultural dynamics of socially transformative ideas
Kashima, Y., Bratanova, B. A. & Peters, K., 2012, Culture and social change: Transforming society through the power of ideas. . Wagoner, B., Jensen, B. & Oldmeadow, J. (eds.). Information Age Publishers.
Research output: Chapter in Book/Report/Conference proceedingChapter

Situated sociality and cultural dynamics: A puzzle of necessary dependency and perceived dissociation.
Kashima, Y. & Bratanova, B. A., 2012, Grounding sociality: Neurons, minds, and culture. Semin, G. & Echterhoff, G. (eds.). New York: Psychology Press.
Research output: Chapter in Book/Report/Conference proceedingChapter

 

Articles

Social transmission and shared reality in cultural dynamics
Kashima, Y., Bratanova, B. & Peters, K., Oct 2018, In : Current Opinion in Psychology. 23, p. 15-19 https://doi.org/10.1016/j.copsyc.2017.10.004
Research output: Contribution to journalArticle

A systematic review of psychosocial explanations for the relationship between socioeconomic status and Body Mass Index
Claassen, M. A., Klein, O., Bratanova, B., Claes, N. & Corneille, O., 12 Sep 2018, In : Appetite. In press https://doi.org/10.1016/j.appet.2018.07.017
Research output: Contribution to journalReview article

Social class and ideologies of inequality: How they uphold unequal societies
Rodriguez-Bailon, R., Bratanova, B. A., Willis, G., Lopez-Rodriguez, L., Sturrock, A. & Loughnan, S., 17 Mar 2017, In : Journal of Social Issues. 73, 1, p. 99-116 https://doi.org/10.1111/josi.12206
Research output: Contribution to journalArticle

Income inequality and fear of crime across the European region
Vauclair, C-M. & Bratanova, B., 1 Mar 2017, In : European Journal of Criminology. 14, 2, p. 221-241 21 p. https://doi.org/10.1177/1477370816648993
Research output: Contribution to journalArticle

The rich get richer, the poor get even: perceived socioeconomic position influences micro-social distributions of wealth
Bratanova, B. A., Loughnan, S., Klein, O. & Wood, R., Jun 2016, In : Scandinavian Journal of Psychology. 57, 3, p. 243–249 https://doi.org/10.1111/sjop.12281
Research output: Contribution to journalArticle

Poverty, inequality, and increased consumption of high calorie food: Experimental evidence for a causal link
Bratanova, B. A., Loughnan, S., Klein, O., Claassen, A. & Wood, R., 1 May 2016, In : Appetite. 100, p. 162–171 https://doi.org/10.1016/j.appet.2016.01.028
Research output: Contribution to journalArticle

Savouring morality. Moral satisfaction renders food of ethical origin subjectively tastier
Bratanova, B. A., Vauclair, C-M., Kervyn, N., Schumann, S., Wood, R. & Klein, O., 1 Aug 2015, In : Appetite. 91, p. 137-149 https://doi.org/10.1016/j.appet.2015.04.006
Research output: Contribution to journalArticle

Tasteful brands: products of brands perceived to be warm and competent taste subjectively better
Bratanova, B. A., Kervyn, N. & Klein, O., 9 Jun 2015, In : Psychologica Belgica. 55, 2, p. 57-70 14 p. https://doi.org/10.5334/pb.bf
Research output: Contribution to journalArticle

The ‘Saying-is-Repeating’ effect: Dyadic communication can generate cultural stereotypes.
Bratanova, B. A. & Kashima, Y., 2014, In : The Journal of Social Psychology. 154, 2, p. 155-174 https://doi.org/10.1080/00224545.2013.874326
Research output: Contribution to journalArticle

Restoring drinking water acceptance following a water-borne disease outbreak: The role of trust, risk perception, and communication.
Bratanova, B. A., Morrison, G., Fife-Schaw, C., Chenoweth, J. & Mangold, M., 2013, In : Journal of Applied Social Psychology. 43, p. 1761-1770 https://doi.org/10.1111/jasp.12113
Research output: Contribution to journalArticle

The Meat Paradox: how are we able to love animals and love eating animals.
Loughnan, S., Bratanova, B. A. & Puvia, E., 2012, In : In Mind, Italy. 1, p. 15-18
Research output: Contribution to journalArticle

The moral circle as a common motivational cause of cross-situational pro-environmentalism.
Bratanova, B. A., Loughnan, S. & Gaterslaben, B., 2012, In : European Journal of Social Psychology. 42, p. 539-545
Research output: Contribution to journalArticle

The effect of categorization as food on the perceived moral standing of animals.
Bratanova, B. A., Loughnan, S. & Bastian, B., 2011, In : Appetite. p. 193-196 https://doi.org/10.1016/j.appet.2011.04.020
Research output: Contribution to journalArticle

Confirmatory processes in attitude transmission: The role of shared reality.
Stukas, A., Bratanova, B. A., Peters, K., Kashima, Y. & Beatson, R., 2010, In : Social Influence. 5, 2, p. 101-117 https://doi.org/10.1080/15534510903384916
Research output: Contribution to journalArticle

 

Other publications

Toward an integrated, causal, and psychological model of climato-economics.
Loughnan, S., Bratanova, B. A. & Kuppens, P., 2013, In : Behavioral and Brain Sciences. 36, p. 496-497 https://doi.org/10.1017/S0140525X13000186
Research output: Contribution to journalComment/debate