Franchising - The key to rapid business growth

Manzoor G K Ishani, MA 1972

This book of 600 ages, sets out a step by step (39 steps in all) guide to setting up and operating a franchise business.

Chapters include:

• The difference between a business format franchise and a distributorship, agency and other forms of intellectual licencing.
• The Advantages and disadvantages of franchising Developing the concept and organisation Ethical franchising
• Testing the system – proving it works
• Protecting intellectual property
• Know how - show how
• Financial aspects including sources of income and how much to charge
• Selecting franchisees
• The pitfalls of exclusive territories and minimum performance targets
• Managing and controlling a franchise network
• The nuts and bolts of a franchise agreement
• Contract enforcement
• Resolving disputes with franchisees
• Multi-unit holders of the same franchise
• Co-branding operations
• A successful franchisor’s dilemma
• The problems of Regional Master Franchising
• Going international
• What happens if a franchisor fails
• Franchise regulation
• Sample franchise agreements

Abstract of a review by Business Money magazine: “It is wit and wisdom allied to the sound advice that always comes from seasoned practitioners, that makes Franchising such a great read.

The main content is comprehensive yet digestible; learned yet explanatory; academic in its scholarship yet pragmatic in its application.”

The book includes a foreword by Sir Bernard Ingham (former: Non- executive Director of McDonald’s UK and President of The British Franchise Association)

Contact : rachel@thechoirpress.co.uk for more information.
ISBN: 978-1911589716 Publisher: The Choir Press

ISBN: 978-1-911589-71-6