MN4422 Communication and Public Engagement in Management

Academic year

2025 to 2026 Semester 1

Further information on which modules are specific to your programme.

Key module information

SCOTCAT credits

5

The Scottish Credit Accumulation and Transfer (SCOTCAT) system allows credits gained in Scotland to be transferred between institutions. The number of credits associated with a module gives an indication of the amount of learning effort required by the learner. European Credit Transfer System (ECTS) credits are half the value of SCOTCAT credits.

SCQF level

SCQF level 10

The Scottish Credit and Qualifications Framework (SCQF) provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.

Planned timetable

TBC

This information is given as indicative. Timetable may change at short notice depending on room availability.

Module coordinator

Dr L L Davis

Dr L L Davis
This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module Staff

Dr Lori Leigh Davis

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module description

The aim of this module is to discuss critically the approaches used and challenges faced by management researchers as they attempt to communicate their analysis, insights, and results to the general public. This may focus on a case study of a specific topic or types of communicators (think tanks, research institutes, university academics, international organisations, banks, civil servants) or address the merits of a particular mode of communication and engagement mechanisms (interviews, newspaper articles, letters and editorials, popular level or academic books, blogs, videos, internet forums, etc.).

Relationship to other modules

Pre-requisites

PERMISSION OF THE MANAGEMENT HONOURS ADVISER

Co-requisites

YOU MUST ALSO TAKE ID4002

Assessment pattern

Coursework = 100%

Re-assessment

Coursework = 100%

Learning and teaching methods and delivery

Weekly contact

1 hour supervision (x2 weeks)

Scheduled learning hours

2

The number of compulsory student:staff contact hours over the period of the module.

Guided independent study hours

48

The number of hours that students are expected to invest in independent study over the period of the module.

Intended learning outcomes

  • Communicate management findings to a general or specialised audience
  • Write an effective press briefing to promote management research
  • Use visuals and diagrams effectively in management communication
  • Present qualitative, quantitative and mix-methods results clearly to a wide audience