MN4270 Mastering the Art of Fundraising: Purposes, Principles and Practicalities

Academic year

2025 to 2026 Semester 2

Further information on which modules are specific to your programme.

Key module information

SCOTCAT credits

20

The Scottish Credit Accumulation and Transfer (SCOTCAT) system allows credits gained in Scotland to be transferred between institutions. The number of credits associated with a module gives an indication of the amount of learning effort required by the learner. European Credit Transfer System (ECTS) credits are half the value of SCOTCAT credits.

SCQF level

SCQF level 10

The Scottish Credit and Qualifications Framework (SCQF) provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.

Planned timetable

To be confirmed

This information is given as indicative. Timetable may change at short notice depending on room availability.

Module coordinator

Prof T Jung

Prof T Jung
This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module Staff

Prof Tobias Jung

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module description

In an era where societal challenges demand innovative solutions, fundraising stands as a critical and significant catalyst for driving positive change. Blending theoretical explorations with real world applications, this module offers students an immersive journey into the multifaceted world of fundraising, its purposes, principles and practicalities. Moving beyond traditional notions that emphasise fundraising as financial acquisition, this module approaches fundraising from a multiple capitals perspectives. It examines how these can be harnessed to orchestrate comprehensive fundraising strategies that empower communities, nurture talent, and foster collaboration, while simultaneously considering questions of ethics, impact, and accountability. Engaging in hands-on activities, collaborative projects, and real-world case studies, students will deepen their understanding of fundraising and cultivate essential transferable skills sought after in today's competitive job market.

Relationship to other modules

Pre-requisites

BEFORE TAKING THIS MODULE YOU MUST PASS MN2001 AND PASS MN2002

Assessment pattern

Coursework = 100%

Re-assessment

Coursework = 100%

Learning and teaching methods and delivery

Weekly contact

1 x 3hr seminar (x10 weeks)

Scheduled learning hours

30

The number of compulsory student:staff contact hours over the period of the module.

Guided independent study hours

165

The number of hours that students are expected to invest in independent study over the period of the module.

Intended learning outcomes

  • have a deep understanding of the historical background, social role, and evolution of fundraising across various sectors. This includes an appreciation of fundraising's significance beyond financial acquisition, recognising its role in empowering communities, supporting innovation, and addressing societal needs.
  • explore and understand the motivations of various donor types (individual, corporate, and foundation donors), and design fundraising strategies that align with donor preferences and motivations, enhancing the effectiveness of fundraising campaigns
  • apply their learning to design and execute a comprehensive fundraising campaign for a real-life cause
  • use models, metrics, and measurement tools to assess fundraising effectiveness, and have the ability to communicate successes and failures to stakeholders, fostering a culture of transparency and continuous improvement.
  • identify and address ethical and legal considerations in fundraising, including the acceptance of donations, donor influence, and the integrity of fundraising campaigns, as well as an understanding of the implications of fundraising strategies on equity and the equitable distribution of resources