MN5401 International Marketing

Academic year

2023 to 2024 Semester 1

Further information on which modules are specific to your programme.

Key module information

SCOTCAT credits

20

The Scottish Credit Accumulation and Transfer (SCOTCAT) system allows credits gained in Scotland to be transferred between institutions. The number of credits associated with a module gives an indication of the amount of learning effort required by the learner. European Credit Transfer System (ECTS) credits are half the value of SCOTCAT credits.

SCQF level

SCQF level 11

The Scottish Credit and Qualifications Framework (SCQF) provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.

Availability restrictions

Not available to the Banking and Finance Postgraduate Programme.

Planned timetable

To be arranged.

This information is given as indicative. Timetable may change at short notice depending on room availability.

Module coordinator

Dr M Li

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module Staff

Dr Min Li

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module description

This module essentially involves the critical study of International Marketing. Key theories are examined carefully against the backdrop of questions such as: What is an International Marketing Strategy? How is it developed? What role does it fulfil in the organisation? The module will examine the macro and micro factors that influence and affect International Marketing. It is designed to equip students with the necessary skills to make Marketing decisions in a global context.

Assessment pattern

2-hour Written Examination = 50%, Coursework = 50%

Re-assessment

3-hour Written Examination = 100%

Learning and teaching methods and delivery

Weekly contact

Lectures (2 hr x 10 weeks) and seminars (1hr x 6 weeks).

Scheduled learning hours

26

The number of compulsory student:staff contact hours over the period of the module.

Guided independent study hours

174

The number of hours that students are expected to invest in independent study over the period of the module.

Intended learning outcomes

  • analyse the main factors involved in the formulation of an international marketing strategy
  • Identify factors in the macro-environment that have to be considered in the formulation of an international marketing strategy
  • Assess the different methods utilised in entering international markets
  • Critically evaluate the implementation of the marketing mix elements in international markets
  • Critically appraise material introduced in class, communicate effectively both orally and in written form and work in a team