The Brand Toolkit brings together the key resources, guidelines and examples you need to communicate about, and on behalf of, the University in a way that reflects who we are and what we stand for. By following this guidance, every member of our community can play a part in strengthening and protecting our reputation through clear, professional and impactful visual and written communication.
As Scotland’s first university, our reputation shapes how people perceive us and influences their decisions, whether they choose to study with us, collaborate with us, work with us or support us. This toolkit is designed to help ensure that every interaction, from international conferences to VIP visits, consistently showcases the excellence and values of St Andrews to audiences around the world.
We hope you find these tools helpful and easy to use. If there’s something missing or you’d like further support, please contact marketing@st-andrews.ac.uk.
Download and use
We’ve created a range of resources that are instantly recognisable and help communicate who we are in a distinctive and meaningful way.
Brand photography
We've collated a selection of images that reflect the identity of the University of St Andrews. Each is available in both print-ready and web-optimised formats for use across all your channels.
Staff can view and download the full collection on Sharepoint. For help, contact visualcomms@st-andrews.ac.uk.
Brand video
Our promotional video can be used in presentations and online. This showcases life at the University and features our staff and students.
Video files on request
If you need video files, email visualcommunications@st-andrews.ac.uk.
Training and guidelines
Explore our social media guidelines for best practice advice on how to create content for your channels using our toolkit, and learn about the media training opportunities available to help develop your skills.
