Masters Degree: MLitt in Marketing
Marketing has become one of the most popular fields of postgraduate study in recent years. The world of business is central to our society. Managing the interface between business and consumers is critical to commercial success. This programme will help you to develop an integrated and critically aware understanding of marketing and organisations and equip you to meet the strategic challenges of the global market place.
Quick Links
Taught Postgraduate FAQs
School of Management Management Leaflet - 2013 Entry (PDF, 1,692 KB)
University of St Andrews Postgraduate Prospectus
Why study at St Andrews?
A thorough understanding of all business practices is essential for anyone in corporate life, however narrow their specialisation. The marketing philosophy and its strategic applications which you learn with us are informed by a broad sweep of management principles and practices.
Accreditation
Chartered Institute of Marketing approved and accredited: meets the qualification entry criterion for The CIM's Chartered Postgraduate Diploma in Marketing
Course aims
The overall aim of this programme is to educate you as a Marketing specialist, and maintain and improve the quality of marketing as a profession. When you add this degree to your qualifications you'll have an integrated and critically aware understanding of marketing and organisations and be ready to take an effective role within them.
Course structure
2011/2012
Semester One
Core Modules
MN5001 Contemporary Global Issues in Management
MN5404 Marketing Communications and Buyer Behaviour
Option Modules (one choice from the following indicative list)
MN5401 International Marketing
MN5421 Managing People in Global Markets
MN5510 Entrepreneurs and Entrepreneurship
MN5607 International Financial Management
MN5608 Risk Management
Semester Two
Core Modules
MN5002 Contemporary Conceptual Issues in Management
MN5405 Dialogue and Debate in Marketing
Option Modules (one choice from the following indicative list)
MN5501 Scenario Thinking and Strategy
MN5511 Leadership in Organisations
MN5554 Marketing and Society
MN5603 Responsibility, Sustainability and Accountability in Organisations
MN5604 Financial Systems
MN5611 Alternative Investments: Hedge Funds, Private Equity, Socially Responsible Investment, Islamic Finance, Carbon Finance
Semesters One - Three
Core Module
MN5499 Individual Dissertation or
MN5498 Group Dissertation
Masters Extra (MX) Programme
In addition to the scheduled classes above, you will have the opportunity to participate in our Masters Extra (MX) Programme, which includes guest lectures from eminent academics and business executives, specific sessions to enhance your career development opportunities and a range of corporate visits.
Entry requirements
Entry Criteria
For students with an English speaking background we are looking for a good undergraduate degree equivalent to a 2.1 or better in a business related programme. There is some flexibility with regard to acceptable degrees and we will tend to accept people who have majored in a subject not normally associated with Business but who have carried a business or organisational subjects as a minor. In addition to this we will take into account work experience so if a student has a good degree meeting the above broad criteria but not in a business related field and has two or more year¿s organisational experience we will seriously consider their application.
Qualification Level
Business experience will carry weight in the evaluation of applications. Applications should include references for the business related experience. We would normally expect the first degree to be at 2.1 honours or better. Acceptable grades according to the US system would be B+ or better. We do not require you to take a GMAT or GRE test. We do not require you to have studied any additional languages.
Term details
The programme begins in September and is a 12 month full-time degree.
University of St Andrews Orientation Week: Orientation Week.
How to apply
Apply Online for September 2013.
Student testimonial
Paloma and Marianna - Spain and Italy
"Studying marketing in St Andrews is a unique experience, and we are glad that we chose to study in one of the most prestigious universities in the world. The MLitt in Marketing offers the perfect combination of theory analysis and the study of interesting practical case studies. During this year we had the opportunity to learn with great lecturers and encounter an exciting group of international classmates. At the end of a postgraduate course in the University of St Andrews you will leave equipped with the knowledge necessary for a successful career and many new friends from around the world."
Fees
2013 entry
Overseas £17,500
Home/EU £8,900
To accept your offer, you will need to pay a deposit of £1500 within 4 weeks of the issue of your offer letter. The deposit will be put toward your tuition fees. In general, this pre-payment is non-refundable; for information on the circumstances where a refund will be made and for full conditions please see http://www.st-andrews.ac.uk/youroffer.
Pay online by credit card.
VISA or MASTERCARD (Not VISA ELECTRON)
Accommodation
Contact
Programme Directors:
Julie Brooks
Dr John Desmond (Deputy)
Taught Postgrad Enquiries: pgmanagement@st-andrews.ac.uk