Marketing has become one of the most popular fields of postgraduate study in recent years. The world of business is central to our society. Managing the interface between business and consumers is critical to commercial success. This programme will help you to develop an integrated and critically aware understanding of marketing and organisations and equip you to meet the strategic challenges of the global market place.
|Semester 1||Semester 2|
|Contemporary Global Issues in Management||Contemporary Conceptual Issues in Management|
|Consumer Behaviour and Marketing Research||Dialogue and Debate in Marketing (Masterclasses)|
|Option 1 (See sample list below.)||Option 2 (See sample list below.)|
|Whole Year Module|
|Dissertation (including research methods preparation)|
Sample list of Option modules
Creative Marketing Communications
* Please note: this list is subject to change on an annual basis. Some Option modules may be geared to a particular MLitt/MSc programme and attendance/student numbers may be limited.
In addition to the scheduled classes above, you will have the opportunity to participate in our Masters Extra (MX) Programme, which includes guest lectures from eminent academics and business executives, specific sessions to enhance your career development opportunities and a range of corporate visits.
A thorough understanding of all business practices is essential for anyone in corporate life, however narrow their specialisation. The marketing philosophy and its strategic applications which you learn with us are informed by a broad sweep of management principles and practices.
This programme has been approved and accredited by The Chartered Institute of Marketing to provide entry onto The CIM's Chartered Postgraduate Diploma in Marketing.
The overall aim of this programme is to educate you as a Marketing specialist, and maintain and improve the quality of marketing as a profession. When you add this degree to your qualifications you'll have an integrated and critically aware understanding of marketing and organisations and be ready to take an effective role within them.
For students with an English speaking background we are looking for a good undergraduate degree equivalent to a 2.1 or better in a business related programme. There is some flexibility with regard to acceptable degrees and we will tend to accept people who have majored in a subject not normally associated with Business but who have carried a business or organisational subjects as a minor. In addition to this we will take into account work experience so if a student has a good degree meeting the above broad criteria but not in a business related field and has two or more years organisational experience we will seriously consider their application.
Business experience will carry weight in the evaluation of applications. Applications should include references for the business related experience. We would normally expect the first degree to be at 2.1 honours or better. Acceptable grades according to the US system would be B+ or better. We do not require you to take a GMAT or GRE test. We do not require you to have studied any additional languages.
The programme begins in September and is a 12 month full-time degree.
Orientation week for 2016-2017 begins on Monday 5 September 2016. During Orientation week, the School of Management and the University of St Andrews organise lectures and other events, some of which you are required to attend. More details will be at University of St Andrews Orientation week and the School's news page.
Online applications for entry September 2017 will open in October 2016. Applications for September 2016 are closed.
Paloma and Marianna - Spain and Italy
"Studying marketing in St Andrews is a unique experience, and we are glad that we chose to study in one of the most prestigious universities in the world. The MLitt in Marketing offers the perfect combination of theory analysis and the study of interesting practical case studies. During this year we had the opportunity to learn with great lecturers and encounter an exciting group of international classmates. At the end of a postgraduate course in the University of St Andrews you will leave equipped with the knowledge necessary for a successful career and many new friends from around the world."
To accept your offer, you will need to pay a deposit of £1500 within 4 weeks of the issue of your offer letter. The deposit will be put toward your tuition fees. In general, this pre-payment is non-refundable; for information on the circumstances where a refund will be made and for full conditions please see https://www.st-andrews.ac.uk/study/pg/apply/after/.
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