MN4211 International Marketing
Academic year
2024 to 2025 Semester 2
Curricular information may be subject to change
Further information on which modules are specific to your programme.
Key module information
SCOTCAT credits
20
SCQF level
SCQF level 10
Availability restrictions
Not automatically available to General Degree students
Planned timetable
To be arranged.
Module coordinator
Dr M Li
Module Staff
Dr Min Li
Module description
This module begins by examining the scope of international marketing and identifying the nature of this specialised environment. It continues with an exploration of the range of international market entry and pricing strategies and ends with a review of the impact of ethical considerations and the political dimensions of international marketing.
Relationship to other modules
Pre-requisites
BEFORE TAKING THIS MODULE YOU MUST PASS MN2001 AND PASS MN2002
Assessment pattern
2-hour Written Examination = 50%, Coursework = 50%
Re-assessment
3-hour Written Examination = 100%
Learning and teaching methods and delivery
Weekly contact
2 lectures (x11 weeks) and 1 tutorial (x4 weeks)
Scheduled learning hours
26
Guided independent study hours
174
Intended learning outcomes
- Analyse the nature of international marketing and international marketing decisions.
- Examine critically the principles of devising international marketing strategy and of managing international marketing activities.
- Assess the impact on international decision-making of factors internal to and external to the business.
- Apply relevant knowledge and understanding to the analysis and creative solution of problems in international marketing.
- Provide justified advice on appropriate international marketing activities in given situations.
- Reflect critically on their engagement with international marketing issues.