MN4211 International Marketing

Academic year

2024 to 2025 Semester 2

Further information on which modules are specific to your programme.

Key module information

SCOTCAT credits

20

The Scottish Credit Accumulation and Transfer (SCOTCAT) system allows credits gained in Scotland to be transferred between institutions. The number of credits associated with a module gives an indication of the amount of learning effort required by the learner. European Credit Transfer System (ECTS) credits are half the value of SCOTCAT credits.

SCQF level

SCQF level 10

The Scottish Credit and Qualifications Framework (SCQF) provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.

Availability restrictions

Not automatically available to General Degree students

Planned timetable

To be arranged.

This information is given as indicative. Timetable may change at short notice depending on room availability.

Module coordinator

Dr M Li

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module Staff

Dr Min Li

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module description

This module begins by examining the scope of international marketing and identifying the nature of this specialised environment. It continues with an exploration of the range of international market entry and pricing strategies and ends with a review of the impact of ethical considerations and the political dimensions of international marketing.

Relationship to other modules

Pre-requisites

BEFORE TAKING THIS MODULE YOU MUST PASS MN2001 AND PASS MN2002

Assessment pattern

2-hour Written Examination = 50%, Coursework = 50%

Re-assessment

3-hour Written Examination = 100%

Learning and teaching methods and delivery

Weekly contact

2 lectures (x11 weeks) and 1 tutorial (x4 weeks)

Scheduled learning hours

26

The number of compulsory student:staff contact hours over the period of the module.

Guided independent study hours

174

The number of hours that students are expected to invest in independent study over the period of the module.

Intended learning outcomes

  • Analyse the nature of international marketing and international marketing decisions.
  • Examine critically the principles of devising international marketing strategy and of managing international marketing activities.
  • Assess the impact on international decision-making of factors internal to and external to the business.
  • Apply relevant knowledge and understanding to the analysis and creative solution of problems in international marketing.
  • Provide justified advice on appropriate international marketing activities in given situations.
  • Reflect critically on their engagement with international marketing issues.