MN3025 Marketing

Academic year

2024 to 2025 Semester 2

Further information on which modules are specific to your programme.

Key module information

SCOTCAT credits

20

The Scottish Credit Accumulation and Transfer (SCOTCAT) system allows credits gained in Scotland to be transferred between institutions. The number of credits associated with a module gives an indication of the amount of learning effort required by the learner. European Credit Transfer System (ECTS) credits are half the value of SCOTCAT credits.

SCQF level

SCQF level 9

The Scottish Credit and Qualifications Framework (SCQF) provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.

Planned timetable

To be confirmed

This information is given as indicative. Timetable may change at short notice depending on room availability.

Module coordinator

Dr D J Dowell

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module Staff

Dr Shuting Liu

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module description

MN3025 builds upon the marketing taught in sub-honours modules and prepares students for further study and practice in the marketing and management fields. The module is focused upon learning key theories related to market research, consumer psychology, consumer behaviour, and marketing management. The module examines the key consumer behaviour theories in depth and develops a practical understanding of how consumer behaviour drives marketing decisions. These theoretical perspectives are supported by a practical understanding of marketing.

Relationship to other modules

Pre-requisites

BEFORE TAKING THIS MODULE YOU MUST PASS MN2001 AND PASS MN2002

Assessment pattern

40% Coursework and 60% Exam

Re-assessment

unseen exam 100%

Learning and teaching methods and delivery

Weekly contact

Eleven 2 hour lectures and four 1 hour seminars and eleven 2 hour optional consultative hours

Scheduled learning hours

26

The number of compulsory student:staff contact hours over the period of the module.

Guided independent study hours

148

The number of hours that students are expected to invest in independent study over the period of the module.

Intended learning outcomes

  • Specify and acquire, through appropriate Marketing Research, information, on consumers and markets, required for marketing decision-making.
  • Assess critically the main theories and concepts of Consumer Behaviour.
  • Apply an understanding of Consumer Behaviour to marketing management situations.
  • Examine critically the antecedents, nature and key concepts in alternative views of consumer behaviour.