MN2001 - Management and Society

Academic year

2022 to 2023 (Semester 1)

Key module information

SCOTCAT credits

20

The Scottish Credit Accumulation and Transfer (SCOTCAT) system allows credits gained in Scotland to be transferred between institutions. The number of credits associated with a module gives an indication of the amount of learning effort required by the learner. European Credit Transfer System (ECTS) credits are half the value of SCOTCAT credits.

SCQF level

SCQF level 8

The Scottish Credit and Qualifications Framework (SCQF) provides an indication of the complexity of award qualifications and associated learning and operates on an ascending numeric scale from Levels 1-12 with SCQF Level 10 equating to a Scottish undergraduate Honours degree.

Planned timetable

3.00 pm

This information is given as indicative. Timetable may change at short notice depending on room availability.

Module coordinator

Dr N Gopinath

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module Staff

Team taught

This information is given as indicative. Staff involved in a module may change at short notice depending on availability and circumstances.

Module description

The multidisciplinary nature of management is reflected in this module. It examines the conceptual frameworks and techniques of Marketing and Organisational Behaviour which are complementary to one another in reflecting the organisation's relation to its internal and external environment. In doing so, the module will develop an understanding of the growth of Marketing and its role in management, give consideration to how the behaviour of individuals and groups in organisations may be understood and managed and also show how managers might better appreciate the markets and market forces they are committed to dealing with.

Relationship to other modules

Pre-requisites

Before taking this module you must pass MN1001

Assessment pattern

2-hour Written Examination = 60%, Coursework = 40%

Re-assessment

3-hour Written Examination = 100%

Learning and teaching methods and delivery

Weekly contact

3 lectures (x 10 weeks) and 1 tutorial (x 6 weeks)

Scheduled learning hours

36

The number of compulsory student:staff contact hours over the period of the module.

Guided independent study hours

164

The number of hours that students are expected to invest in independent study over the period of the module.

Intended learning outcomes

  • Understand and integrate consumer behaviour analysis in the marketing planning process
  • Understand issues of organisational power, resistance, and obedience as well as the relation between identity and culture in organisations
  • Understand the importance of positioning and branding.
  • Understand the role of humour and play in the contemporary workplace
  • Improve certain skills, especially cognitive skills of critical thinking, analysis and synthesis
  • Be a 'self-manager', through planning and preparation for classes and assessments, working with others through discussion groups and reflection.