Lorna is one of the leading Personal Marketing experts in the UK today. She started her career in brand marketing and sales by joining the graduate marketing scheme at Cadbury, before moving to Cussons. In 2000, Lorna moved into personal branding and communication driven by an interest in how individuals can learn to market themselves and the payback that can be achieved from getting this right. She now has a thriving business called Individual Impact. Her direct, dynamic and engaging style has energised over several thousand individuals.