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Masters Degree: MLitt in Managing in the Creative Industries (Archive page)

The MLitt in Managing in the Creative Industries was taught until 2013/2014, and is no longer available.

This pioneering degree is designed around four core and two optional modules which cover the knowledge and skills required for working in the creative industries. The core modules incorporate:

  • understanding of the creative industries from a variety of perspectives and key aspects such as careers
  • place and technology
  • entrepreneurship and creativity
  • understanding cultural value
  • reflexive engagement with practice.

In addition, you can choose two modules (one in each semester) from the range of options available within the school which reflect core research areas and expertise of staff. The degree is ideal if you are a student with a strong interest in the cultural and creative industries who wishes to gain increased management knowledge and skills which will help you understand creative practice and the business side of the creative endeavour.

The course is supported by researchers and academics in the School's Institute for Capitalising on Creativity (ICC), who are actively engaged in industry-based research across the broad range of creative industries and knowledge exchange initiatives. The course promotes active learning and relies heavily on you to define and investigate your own areas of research.

For details of the ICC's research and knowledge exchange programmes, please visit

Additional Links

Taught Postgraduate FAQs
School of Management Management Leaflet - 2013 Entry (PDF, 1,692 KB)
University of St Andrews Postgraduate Prospectus

Course structure


Semester 1 Semester 2
Understanding the Creative Industries Understanding Practice and Theory in the Creative Industries
The Creative Process Valuing and Evaluation
Option 1 (See sample list below.) Option 2 (See sample list below.)
Whole Year Module
Dissertation (including research methods preparation)

Sample list of Option modules

Creative Marketing Communications
Entrepreneurship Creativity and Innovation
Ethics, Organisations and Management
Financial Systems
International Financial Management
International Marketing
Leadership in Organisations
Managing Natural Resources
Managing People in Global Markets
Marketing and Society
Non-governmental Organisations (NGOs): Critical Perspective
Risk Management
Scenario Thinking and Strategy

* Please note: this list is subject to change on an annual basis. Some Option modules may be geared to a particular MLitt/MSc programme and attendance/student numbers may be limited.


Masters Extra (MX) Programme

In addition to the scheduled classes above, you will have the opportunity to participate in our Masters Extra (MX) Programme, which includes guest lectures from eminent academics and business executives, specific sessions to enhance your career development opportunities and a range of corporate visits.

Why study at St Andrews?

The distinct characteristics of the cultural and creative industries and their particular managerial and organisational challenges call for a consistent, informed approach to teaching management. Research links with a wide variety of creative and cultural businesses and organisations, and with higher education institutions specialising in art, media and ICT, ensure an equivalence of expertise in both management and creative awareness.

Course aims

The programme aims to help you understand how intellectual, cultural, and social capital can be successfully used to create economic capital. It will provide you not only with an intellectual framework within which to analyse the creative industries, but also a means to better understand your own strengths and weaknesses.

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How to apply

This programme is not available.

Student testimonial

Diana - MLitt in Managing in the Creative Industries student

Diana - Spain

"St Andrews has provided me with the opportunity to study alongside people with similar interests to my own from various corners across the globe, giving me the opportunity to work and adapt into a multicultural community. The course has given me an insight into the complex environment of working in the creative industries and has helped me link theory to practice in my future job. Through the interactivity of group presentations I feel prepared to confront the challenges of managing in a creative industry and understand the importance of working closely between management and the creatives."


Taught Postgrad Enquiries: