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Melinda Grewar

Melinda Grewar

BA, MA

Research & Development Fellow UKRI Creative R&D Partnership: InGAME—Innovation for Games & Media Enterprise

Institute for Capitalising on Creativity

Biography

Melinda Grewar researches Sustainable Creative Businesses and Collaborative Networks for InGAME. Her doctoral research considers audience practice of taste in social media. Prior to her academic career, she worked in local authority art and craft development in Scotland and New Zealand, and in journalism and educational publishing in the United States.

Education

PhD Candidate School of Management, University of St Andrews
Provisional title: Audience practices of reviewing online

MA Art History, Indiana University

BA (cum laude) Journalism and Fine Arts, Indiana University

Research interests

Creative industries, media, taste, practice

Publications

Berthold, H., Grewar, M., Chillas, S., and Townley, B. (2018). 'Appropriating value: On the relationship between business models and IP' in C. Waelde and A. Brown (eds.) Research Handbook on Intellectual Property and Creative Industries. Edward Elgar, pp. 302-325.

Chillas, S., Grewar, M., and Townley, B. (2017). 'Rhythms of Production in Scottish Textiles and Fashion' in R. Blasczyzk and V. Pouillard (eds.) European Fashion: The Creation of a Global Industry. Manchester University Press, pp. 244-262.

Grewar, M., Townley, B., and Young, E. (2015). Tales from the Drawing Board: IP wisdom and woes from Scotland's creative industries. St Andrews, Scotland: University of St Andrews Institute for Capitalising on Creativity.
Available from: www.st-andrews.ac.uk/icc/research/publications/

Conference papers

Grewar, M. (2017). 'Considering the Clicktic: Informal reviewers as mediators'. Presented to European Group for Organizational Studies conference, Copenhagen, Denmark, 6 July to 8 July 2017.

Chillas, S., Grewar, M., and Townley, B. (2016). 'Capitalising on history in the field of textiles: the case of Scottish tartan and tweed'. Presented to European Group for Organizational Studies conference, Naples, Italy, 6 July to 9 July 2016.

Chillas, S., Grewar, M., and Townley, B. (2016). 'Making heritage fashion: Scottish tartan and tweed'. Invited presentation to public seminar, The Enterprise of Culture: The European fashion system around the world, Victoria & Albert Museum, London, 10 June 2016.

Chillas, S., Grewar, M., and Townley, B. (2015). 'Material form and practice in Scottish textiles: searching for "The Real McCoy"', Presented to European Group for Organizational Studies (EGOS), July, Athens.

Chillas, S., Grewar, M., and Townley, B. (2015). 'Material form and practice in Scottish textiles: searching for "The Real McCoy"', Presented to CRP conference, Entrepreneurship in fashion: student, academic and industry perspectives, 5 March 2015, at Heriot-Watt University, Edinburgh.

Townley, B., Grewar, M. and Winter, J. (2013). 'Thinking in capital mode', in Clegg BT., Scully J., Bryson, J. (eds) ESRC Research Capacity Building Clusters; National Summit Conference 2013. Aston University. pp 1-9.