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Andreea Oniga

Andreea Oniga

BA (Hons), MLitt (Distinction)

Education

2014–present

PhD Candidate, School of Management, University of St Andrews

2013–2014

MLitt Marketing (Distinction), University of St Andrews

Dissertation: Materialism's influence on green consumption and the role of symbolic meaning. A mixed-methods study.

Received the Macallan Marketing Prize for highest overall average in my year

2009–2013

BA (Hons) Media (1st class), Robert Gordon University, Aberdeen

Best Year 3 Media Student Award, Best Year 4 Media Student Award

Research interests

My PhD explores the role of rationality and self-control in pro-environmental behaviour.

My research interests include: pro-environmental behaviour, rationality, self-control and cognitive biases, implementation intentions, intention-behaviour gap, green marketing, materialism, consumer behaviour and consumer psychology.

Teaching

2015–2016

MN1001 Organisations and Society

MN1002 Organisations and Analysis: Financial Accounting

MN2001 Management and Society: Marketing

MN2002 Management and Analysis: Analysis of Financial Data

Academic Skills Workshops: Critical Thinking Skills

2014–2015

MN1002 Organisations and Analysis: Business Statistics

MN2001 Management and Society: Marketing

MN2002 Management and Analysis: Analysis of Financial Data

Conferences

Oniga, A. (2016), Is being green a matter of self-control?, Paper presented at the Sustainability and Ethical Consumption Event, Marketing and Retail SIG,British Academy of Management, April 2016, Guildford

Oniga, A. (2015), "I Want to Be Green But …": Can Choice Bracketing and Implementation Intentions Promote Pro-Environmental Behaviour?, Paper presented at the Academy of Marketing 2015 Doctoral Colloquium, July 2015, Limerick, Ireland

Oniga, A. & Desmond, J. (2015), Meaning Matters: Investigating the influence of materialism and symbolic meaning in Green Consumption, Paper presented at the EIASM 8th Workshop On Interpretive Consumer Research, April 2015, Edinburgh

Oniga, A. (2015), Rethinking Being Green: Promoting pro-environmental behaviours using implementation intentions, a self-regulatory strategy, Poster presented at the Scottish Graduate School of Social Science Business and Management Pathway PhD Colloquium, April 2015, Aberdeen

Professional activities

Student Chair, Marketing Session, the Scottish Graduate School of Social Science Business and Management Pathway PhD Colloquium, April 2015, Aberdeen

Seminars and workshops

"Teaching Responsible Enterprise" Workshop, May 2015, School of Management, University of St Andrews

Research supervisors

Dr Kristian Myrseth
Dr Boyka Bratanova
Dr John Desmond

Scholarships and grants

2014–2017 School of Management PhD Studentship, University of St Andrews

Links

LinkedIn: https://uk.linkedin.com/in/andreeaoniga