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Dr Michael Franklin

Michael Franklin

MA (Philosophy & Modern History), MSc (Film Studies), MSc (Management), PhD

Recent graduate


Michael Franklin received his PhD from the School of Management, University of St Andrews in June 2016.  He is affiliated with the Institute for Capitalising on Creativity (ICC) and Creative Scotland.


Michael holds an MA (Hons) from the University of St Andrews (2006), an MSc from the University of Edinburgh (2007) and an MSc in Management with distinction from Cass Business School in the City of London (2008) where he was awarded the Grant Thornton prize for film finance and worked as a Research Assistant for Professor V. Mitchell (Film, Media and Entertainment Research Centre). In support of his PhD study Michael has completed the following additional programs: Digital Media and Technology Management, University of Southern California, Marshall School of Business (2011); Copyright and the Creative Industries, University of Edinburgh, College of Law (2012). He has further developed his doctoral research and presented papers at: MEDIA (EU) Business School MD Program (2011); Oxford Internet Institute SDP (2011); and the Medici Management Program run by NYU Stern, HEC Paris and UNIBO (2012).


Previously as part of Northern Alliance (2008-10), Michael consulted for the UK Film Council, Arts Council England, EM Media, Film London, and the Wales IP Fund as well as on individual film productions. Publicly available reports include: An Analysis of the Corporate Finance of SMEs in the UK Film Industry, Show me the money - a guide to film business finance, and a Review of Short Film in the UK. All are available via the British Film Institute website. At the ICC Michael has delivered a two-year (2010-2012) Knowledge Transfer Project for Scottish Screen / Creative Scotland investigating new digital models for film marketing and distribution. In 2012/2013 Michael has provided consultancy as part of the ICC's ESRC Business Voucher scheme for publishing and filmmaking clients: The Skinny and Sigma Films . More details of consultancy work as well as research can be found at

Current Research

Michael's current research focuses on the use of digital marketing and distribution models as market devices to manage uncertainty in the independent film industry.
Details of Michael's CASE Studentship can be found on the ICC website at "New digital business models for the screen industries".

Publications, Presentations and Teaching

Peer Reviewed Journal Articles

Michael Franklin, Nicola Searle, Dimitrinka Stoyanova, Barbara Townley. (2013) Innovation in the application of digital tools for managing uncertainty: The Case of UK Independent Film. Journal of Creativity and Innovation Management. Special Issue. (Forthcoming)

Book Chapters

Franklin, M. Internet-enabled Dissemination: Managing Uncertainty in the Film Value Chain. in Iordanova, D. and Cunningham, S. (eds) (2012). Digital Disruption: Cinema Moves On-line. St Andrews Film Studies.

Paper Presentations / Panel Discussions

Franklin, M. "How researcher introduced skills, tools and collaborations can lead to adapted work practices in response to digital disruption - the case of independent film". University - Industry Collaboration in Challenging Times. ESRC Research Capacity Building Clusters 2013 National Summit Conference, Aston University, Birmingham, UK, (25-26.6.2013).  See Michael's slides: Franklin 2013 How Researcher Introduced Skills (PDF, 456 KB).

Franklin, M. "The construction of market devices in the independent film industry: cases of changing valuation practices" Paper presented at What Price Creativity? Conference, 13.12.2012, School of Management, University of St Andrews, UK.

Franklin, M. "Film Festivals in the Digital Age" at Edinburgh International Film Festival Filmhouse, Edinburgh, UK.

Franklin, M. "Digital Distribution: Revolution or Confusion" at Edinburgh International Film Festival Traverse Theatre Edinburgh, UK

Franklin, M. "Social Media Marketing" at Moving Targets 20.4.2012 Creative Scotland, Edinburgh, UK.,9732,en.html

Franklin, M. "New models in managing uncertainty: the impact of digital tools for marketing and distributing independent films" Paper presented at Film Studies Postgraduate Conference 17.5.2011. University of St Andrews, UK.

Franklin, M. "More Data Less Knowledge? Methodological Problems in Managing Uncertainty in a Digital Age – The case of the independent film business." 26.5.2011 School of Management, University of St Andrews, UK. (Best Paper, Creative Industries Track).


Guest lectures and tutorials in the impact of digital in relation to the creative industries:

  • MLitt in Managing in the Creative Industries: MN5491 Understanding the Creative Industries
  • Undergraduate Honours Option: MN4267 Creative Industries


Knowledge Transfer Project Grant for partnership no 7668 (TSB / ESRC)

Industry Partner

Michael's PhD is affiliated with Creative Scotland, the national leader for Scotland's arts, screen and creative industries (successor to Scottish Screen and the Scottish Arts Council).


First Supervisor: Professor Barbara Townley
Second supervisor: Dr Dimitrinka Stoyanova