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Dr Christian René Grahle

Christian R Grahle

BSc, MLitt (Distinction), PhD

Recent graduate


2011 - 2015
University of St Andrews, United Kingdom
PhD Candidate
Thesis title: 'Organising Creativity – The Role of Aesthetic Knowledge in Advertising Creative Processes'

2010 - 2011
University of St Andrews, United Kingdom
MLitt Managing in the Creative Industries

2007 - 2010
Georg-August-Universität Göttingen, Germany
BSc Business Administration



  • Tutor: MN5491 Understanding the Creative Industries


  • Tutor: MN2001 Management and Society: Marketing
  • Tutor: MN1002 Organisations and Analysis: Business Statistics

Professional experience

2013 – 2014
Research Assistant to Professor Paul Hibbert, University of St Andrews.

2007 - present
Owner of the creative production and advertising agency ‘Upgrade Your Idea’, Hanover, Germany. Clients include Edifier, Energizer and Scania.

2007 - 2010
Project Manager in business to business and business to consumer marketing at a leading consumer electronics distributor in Laatzen, Germany

2005 - 2007
Digital and print media designer at a full service advertising agency in Hanover, Germany

Research interests

Creativity in advertising, management of creativity in advertising, practice theory, aesthetic knowledge, taste-making

Conference presentations

Grahle, C. R. "Killing Your Babies: Aesthetic Filtering in Advertising". Scottish Doctoral Training Centre Business and Management Pathway Colloquium, Stirling, 28-29 April 2014. Winner of Best Presentation Award.

Grahle, C. R. and Hibbert P. "Keeping It Fresh: Client-Facing Processes and Creativity in the Advertising Industry". The 74th Annual Meeting of the Academy of Management, Philadelphia, PA, 1-5 August 2014.

Grahle, C. R., Hibbert, P., and Semler, M. "The Diffusion of Social Innovation: Translation and Adaptation" (Developmental Paper). The British Academy of Management Conference, Belfast, 9-11 September 2014.

Grahle, C. R. and Hibbert, P. "Killing Your Babies – Aesthetic Filtering in Creative Processes". The 28th Australian and New Zealand Academy of Management Conference, Sydney, 3–5 December 2014.

Hibbert, P., Beech, N., Grahle, C. R., and Siedlok, F. "Leadership Learning and Development: an Interpretative Approach to Formation". The 28th Australian and New Zealand Academy of Management Conference, Sydney, 3–5 December 2014.


Grahle, C. R., Gray, R., Gulledge, E., Hibbert, P., and Mansell, S. (2014). How Can Teaching and Learning Encourage Responsible Enterprise? In: Bell, E., Caulfield, P., Hibbert, P., and Jennings, P. (eds) Creating Cultures of Integrity - Ethics Education in UK Business Schools. York: The Higher Education Academy, pp. 11-17.

Research grants awarded

£1000 awarded by the Thomas and Margaret Roddan Trust

7.500€ awarded by the HORIZONT-Foundation in Germany

Full tuition fee waiver granted by the School of Management, University of St Andrews


Dr Gail Greig
Professor Paul Hibbert


Upgrade Your Idea