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Institute for Capitalising on Creativity

Recent Publications

book cover2 Creating Economy

Townley, B., Roscoe, P., & Searle, N. (2019). Creating economy: Enterprise, intellectual property and the valuation of goods. Oxford University Press. 240pp. Hardback £55

Creating Economy provides an interesting and unique approach to developing our understanding of market studies based on the creative industries. It approaches the topic of intellectual property law based on an analysis of its social context. The book stems from detailed empirical study, developing academic analysis based on interviews with 120 creatives facing the quotidian realities of establishing and developing their own businesses. 

Research for this book was conducted during the RCUK project, Copyright & New Business Models in the Creative Economy

 

 

Townley, B. and Beech, N. (eds) (2010). Managing Creativity: Exploring the paradox. Cambridge University Press.

Donald, J., Mitchell, L. and Beech, N. (2010) 'Organising creativity in a music festival', pp. 260-280.

Gulledge, E. and Townley, B. (2010) 'What is a creative field?', pp. 321-335.

Townley, B. and Beech, N. (2010) 'The discipline of creativity', pp. 3-22.

Front cover of IP book Tales from the Drawing Board

Grewar, M., Townley, B., and Young, E. (2015).Tales from the drawing board: IP wisdom and woes from Scotland’s creative industries. University of St Andrews: Institute for Capitalising on Creativity

This new collection of cases is a free resource intended to help creative businesses to navigate the bumpy landscape of IP legal issues, protection tools, and management dilemmas. Each case deals with daily IP challenges as experienced by creative practitioners in Computer Games, Dance & Theatre, Fashion & Product Design, Film & Television, and Music & Publishing.

Download Tales from the Drawing Board (PDF, 10,426 KB)

The book is the result of a Knowledge Transfer Partnership between ICC and Creative Scotland.

capitalising on creativity3

Townley, B. (2015) Creative Industries Scotland: Capitalising on Creativity.  University of St Andrews.

From 2008 to 2015, ICC’s primary focus was research enabled by a £1.5 million grant from the Economic & Social Research Council (ESRC). This final report covers the 65 research projects and outreach activities delivered as part of grant RES 187-24-0114.

Download Capitalising on Creativity report (PDF, 6,185 KB)

Peer-Reviewed Journal Articles

Brook, O. (2013). ‘Reframing models of arts attendance: Understanding the role of access to a venue. The case of opera in London’. Cultural Trends 22:2, pp 97-107.

Fletcher-Watson, B. (2013). “Child’s Play: a postdramatic theatre of paidia for the very young”, Platform 7(2), pp.14-31.

Fletcher-Watson, B. (2013). “Towards a Grounded Dramaturgy: using Grounded Theory to interrogate performance practices in Theatre for Early Years”, Youth Theatre Journal, 27(2), pp.130- 138.

Fletcher-Watson, B. (2014). “From stage to screen: adapting a children’s theatre production into a digital toy”. Scottish Journal of Performance 1:2, pp 37-62.

Fletcher-Watson, B. (2015). “Seen and not heard: Participation as tyranny in Theatre for Early Years”. Research in Drama Education: The Journal of Applied Theatre and Performance, 20:1, pp 24-38.

Fletcher-Watson, B., Birch, A., Fletcher-Watson, S., and McNaughton, M-J. (2014). “From cradle to stage: How Early Years performing arts experiences are tailored to the developmental capabilities of babies and toddlers”, Youth Theatre Journal 28 (2) pp. 130-146.

Franklin, M. (2013). “What metrics really mean: A question of causality and construction in leveraging social media audiences into business results”. Participations: Journal of Audience and Reception Studies 10: 2.

Franklin, M., Searle, N., Stoyanova Russell, D., and Townley, B. (2013). “Innovation in the application of digital tools for managing uncertainty: The Case of UK Independent Film”. Journal of Creativity and Innovation Management. 22:3, 320-333.

Lowthorpe, C. (2012). “How Does It Feel? Beyond Genre towards Analysis of Experience”. Media Education Journal 52.

Lowthorpe, C. and Donald, I. (2013). “The Walking Dead: A Transmedia Feast”. Media Education Journal 53.

Lowthorpe, C., Taylor, S., and White, G. (2013). “Stop just making stuff! Listening, co – creation and sustainability in independent game development”. Participations: Journal of Audience & Reception Studies 10: 2.

Patrick, H. and Bowditch, C. (2013). Professional Equality: An Analysis of a Social Movement in the Scottish Dance Industry, Scottish Journal of Performance 1:1.

Townley, B. Beech, N. McKinlay, A. & Fairhurst, G. (guest eds.) (2009). Human Relations Special Issue: Managing in the creative industries: Managing the motley crew. Vol 62:7.

McLeod, C., O'Donohoe, S. and Townley, B. (2009) 'The elephant in the room? Class and creative careers in British advertising agencies', pp. 1011-1039.

Townley, B., Beech, N. and McKinlay, A. (2009) 'Managing in the creative industries: managing the motley crew', pp. 939-962.

Books and Book Chapters

Grewar, M., Townley, B., and Young, E. (2015). Tales from the drawing board: IP wisdom and woes from Scotland’s creative industries.University of St Andrews: Institute for Capitalising on Creativity. (With additional funding from RCUK Centre for Copyright and New Business Models in the Creative Economy (CREATe).)

Fletcher-Watson, B. (2012). “The Proscenium Press-Gang: participation as tyranny in arts for the very young”. In Dalla Rosa, A., & Sacchetti, A. (eds.) An Idea of Art and Childhood. Bologna: Artistic International Association Small size (AIASS).

Franklin, M. (2012). “Internet-enabled Dissemination: Managing Uncertainty in the Film Value Chain”. In Iordanova, D. and Cunningham, S. (eds.) Digital Disruption: Cinema Moves On-line. University of St Andrews Film Studies.

Franklin, M. Stoyanova, D. & Townley B. (Forthcoming). “From marketing to performing the market: the emerging role of digital data”. In Mignant, N. Tirtaine, C. and Augros, J (eds) Film Marketing in a Global Era. CinEcoSa University of Paris/ British Film Institute Press.

Lowthorpe, C. and Taylor, S. (forthcoming). Lean game development. Taylor-Francis.

Patrick, H., Greig, G. and Beech, N. (2012) “Managing Improvisational Practice: The Tension Between Structure and Creative Difference” in Woods and Demirbag, M. (eds), The Handbook of Institutional Approaches to International Business. Cheltenham: Edward Elgar.

Townley, B. (2008). Reason's Neglect: Rationality and Organising. Oxford University Press.

  • Explores different dimensions of rationality, and the way they have been addressed
  • A revisionary consideration of themes such as bureaucracy, technology, culture, practice, etc.
  • Presents a case study of rational management being introduced in a criminal justice system

Townley, B. (2014).“Bourdieu and Organisational Theory: A ghostly apparition?” In P.Adler, P.du Gay, G. Morgan, and M. Reed (Eds.), Oxford Handbook of Sociology, Social Theory and Organisation Studies: Contemporary Currents. Oxford University Press, pp.39-63.

Townley, B.(2015).“Exploring different forms of capitals: Researching capitals in the field of cultural and creative industries”.In A.Tatli, M.Özbilgin, and M.Karatas-Özkan (Eds.) Pierre Bourdieu, Organisation and Management. Routledge, pp.187-206.

Townley, B. and Gulledge, E.(2015).‘‘The market for symbolic goods: Translating economic and symbolic capitals”. In C. Jones, M. Lorenzen, and J. Sapsed (Eds.) Oxford Handbook of Creative Industries. Oxford University Press, pp.119-134.

Reports

Arts Council England (2014). The Value of Arts and Culture to People and Society: An Evidence Review. Cites Orian Brook’s research as illustrating the “evidence gap” in understanding how arts engagement, personal behaviours and life outcomes are related.

Chaudron, Stephane (2015). Young Children (0-8) and Digital Technology: A qualitative exploratory study across seven countries. Luxembourg: European Commission Joint Research Centre (with input from Ben Fletcher-Watson).

BOP Consulting (2014). 2014 Review of the Film Sector in Scotland. Cites Michael Franklin’ssocial video-on-demand work with film distribution company Distrify.


Conference Proceedings

Bletcher, J., Coulson, S., and Valentine, L. (2013). “Making it happen: the role of design research in an emerging design museum”. In Clegg, B., Scully J., and Bryson, J. (eds.) Proceedings of the ESRC Research Capacity Building Clusters; National Summit Conference 2013. Aston University, pp.25-33.

Brook, O. (2013). “Relating cultural participation to cultural opportunities using commercial and Government data”. In Clegg, B., Scully J., and Bryson, J. (eds.) Proceedings of the ESRC Research Capacity Building Clusters; National Summit Conference 2013. Aston University, pp.161-169.

Fletcher-Watson, B. (2013). “Apps for babies: implications for practice and policy”. In Clegg, B., Scully J., and Bryson, J. (eds.) Proceedings of the ESRC Research Capacity Building Clusters; National Summit Conference 2013. Aston University, pp.58-65.

Franklin, M. (2013). “How worker introduced skills, tools and collaborations can lead to adapted work practices in response to digital disruption”. In Clegg, B., Scully J., and Bryson, J. (eds.) Proceedings of the ESRC Research Capacity Building Clusters; National Summit Conference 2013. Aston University, pp.125-132.

Gilmore, C. (2013).”The benefits of interdisciplinary relationships: breaking barriers to contemporary classical music”. In Clegg BT., Scully J., Bryson, J. (2013). Proceedings of the ESRC Research Capacity Building Clusters; National Summit Conference 2013. Aston University, pp.34-41.

Lowthorpe, C. (2013). “Spaces of possibility: real world research in independent game development”. In Clegg, B., Scully J., and Bryson, J. (eds.) Proceedings of the ESRC Research Capacity Building Clusters; National Summit Conference 2013. Aston University, pp.117-124.

Maclennan, M. (2013). ‘Identity vs. Identification in the 21st Century: The Forensic Use of Jewellery in Disaster Victim Identification’. In Latin, G., Cohen, S., Okechuku, A. and Englezou, A. (eds.) International Forum for Disaster Victim Identification (DVI) Meeting Report from the Euroscicon Event, 29 June 2012, London, UK. UK: Honnao Publishing.

McDonald, C., and Pergola, L. (2013). “Managing expectations, retaining independence”. In Clegg, B., Scully J., and Bryson, J. (eds.) Proceedings of the ESRC Research Capacity Building Clusters; National Summit Conference 2013. Aston University, pp.10-15.

Patrick, H. (2013). “Audiences outside the auditorium: delivering a case award with a Scottish theatre”. In Clegg, B., Scully J., and Bryson, J. (eds.) Proceedings of the ESRC Research Capacity Building Clusters; National Summit Conference 2013. Aston University, pp.42-49.

Schumacher, S. (2013). “A modern day renaissance: the Christian Church as an unconventional locus for Creative Arts Research”. In Clegg, B., Scully J., and Bryson, J. (eds.) Proceedings of the ESRC Research Capacity Building Clusters; National Summit Conference 2013. Aston University. Aston University, pp.16-24.

Townley, B., Grewar, M. and Winter, J. (2013). “Thinking in capital mode”, in Clegg BT., Scully J., Bryson, J. (eds) Proceedings of the ESRC Research Capacity Building Clusters; National Summit Conference 2013. Aston University, pp.1-9.

Whiteside, B. (2013). “High kicks, heel stomps and high cuts: performing the data collection”. In Clegg, B., Scully J., and Bryson, J. (eds.) Proceedings of the ESRC Research Capacity Building Clusters; National Summit Conference 2013. Aston University, pp.50-57.

Young, E., and Berthold, H. (2013). “Evaluating knowledge transfer partnerships: collaborative research between creative Scotland and the University of St. Andrews”. In Clegg, B., Scully J., and Bryson, J. (eds.) Proceedings of the ESRC Research Capacity Building Clusters; National Summit Conference 2013. Aston University, pp.101-108.

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