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Institute for Capitalising on Creativity

06-12-2013: Tartan and tweed measuring up to the future

photo of Scottesque tartan design‌The impact of tartan and tweed on the fashion-world is being studied by a team of researchers from the Institute for Capitalising on Creativity, as part of an International research programme on fashion. 

The Enterprise of Culture: International Structures and Connections in the Fashion Industry since 1945 is a three year project on the history of the European fashion business.  The European Union-funded programme, coordinated by Leeds University, began in August this year and will continue until 2016.

The St Andrews contribution will examine Scottish businesses, particularly fashion designers and textile manufacturers, to understand the opportunities for the engagement of culturally specific, local textiles with the fashion industry in the UK and abroad.  Tartan and tweed both play an important role in the creative output and cultural heritage of Scotland, but are on the periphery of the fashion market, both in terms of geography and use in fashion design.

Professor Townley, who is also Director of the Institute for Capitalising on Creativity, said: “Scotland is a world leader in certain indigenous products which are valued for their high quality and strong associations with place and culture, including textiles and increasingly, fashion design. By focusing on two of our most famous products, tartan and tweed, this project provides an exciting opportunity to examine how the operations and challenges of the textile and fashion industries can be addressed to ensure their continuing prominence in Scotland’s cultural production.”

Image: Scottesque 2013 Collection: www.scottesque.co.uk

06-12-2013: Cities seminar to explore creativity and urban centres

Dundee panoramaICC will partner the Scottish Cities Knowledge Centre (SCKC) when it explores "Culture, Vibrancy and the City" in Dundee on 23 April 2014. The event will consider policies and projects relevant to capitalising on creativity in cities, and feature presentations from ICC Director Prof. Barbara Townley and PhD students Lorenzo Pergola and Ciaran McDonald. Speakers also will represent Creative Scotland, Dundee Leisure and Culture, Dundee Contemporary Arts and the City of Rekjavik. For further details, contact SCKC Director Dr. Donald Houston, University of St Andrews, at sckcnetwork@st-andrews.ac.uk


29-11-2013: Congratulations to PhD recipients Holly and Henning

University of St Andrews logoICC is very pleased to announce that Holly Patrick and Henning Berthold have today received the PhD in Management from the University of St Andrews during the St Andrews Day Graduation ceremonies.

Holly's thesis, entitled Challenging legitimacy in cultural fields: The case of Dundee Rep, and is based on her ESRC CASE studentship sponsored by Dundee Rep Theatre. Holly is currently an Honorary Visiting Lecturer at the Business School at the University of Technology, Sydney.

Henning's thesis is entitled  Inquiry and the social: An empirical study of the construction of knowledge in architectural designing. Henning is working as a full-time Post Doctoral Research Assistant with ICC on two externally funded consortium projects:  Copyright and New Business Models in the Creative Economy, and Design in Action.

13-11-2013: Ideation workshop seeks technology experts and dreamers

Design in Action logoIf you're always thinking of new technology solutions and would like the chance to apply them to current issues, possibly earning up to £20,000 start-up funds in the process, apply for Beyond Mobile,  the next Chiasma event from Design in Action.

Beyond Mobile is an ideation workshop to be held 5-7 February 2014 in Edinburgh, which will focus on applying emerging technologies to challenges in cultural heritage and tourism, marketing, logistics and serious games. Themes to be explored during the event include smart cyber-physical systems, physically augmented reality, digital interpretation in cultural heritage and tourism applications, and the challenges associated with the convergence of media in shaping coherent brand narratives. 

Design in Action runs several Chiasma events each year in order to bring together entrepreneurs, businesses, academics and designers to apply their ideas and skills to key challenges facing Scotland and world markets. Participants of the residential events form project teams and can compete for funding of up to £20,000 per project to assist new start-up ventures. All food and accommodation is provided free to participants, but attendance does require 2.5 days of committed engagement.

For the February Chiasma, the organisers are keen to receive applications from organisations¿ that have knowledge of the Scottish technology, marketing or advertising sectors; and from individuals such as designers, artists, professionals, craft practitioners, historians, anthropologists, cultural heritage or interpretation experts, ICT technologists, and academics in creative arts & design, marketing and advertising, social sciences, law and museum studies.

To apply for a place on the Beyond Mobile event, visit http://www.designinaction.com/chiasma/ict-chiasma/ Closing date for applications is 4pm, Mon 25th November 2013.


06-12-2013: Industry placements focus student research

Saskia Coulson at V&A MuseumA number of ICC CASE PhD students are benefitting during 2013-2014 from opportunities to experience first-hand the variety of daily challenges facing creative organisations, during Placements and Internships funded by the Economic & Social Research Council (ESRC).  Placements enable students to work for 3-6 months with organisations conducting work relevant to the students' PhD research.



Saskia Coulson explores the extensive collections stored at the Victoria & Albert Museum, London.

09/10/2013 Moving Targets Conference 15-16 October

social network map by M FranklinThe final event in the Moving Targets project, based at University of Abertay Dundee, will take place 15-16 October 2013 at Dundee Contemporary Arts (DCA). The theme of the conference is practices that have formed around co-creation, direct digital publishing and audience relationships. ICC researcher Michael Franklin will join the guest speakers to talk about  the meaning of social media metrics for independent film. For more information about the event, visit http://movingtargetsscotland.wordpress.com/2013/08/12/moving-targets-conference/


Image: Social network map of a film company's Twitter account, by ICC researcher Michael Franklin

09/10/2013 ICC Students to present Film research to CinEcoSa

CinEcoSa logoICC students Fabiola Alvarez and Michael Franklin will present findings from their research on Scotland’s film industries to the CinEcoSA International Conference, Film and Television Policies in English-speaking Countries, on 25 October in Paris.

Fabiola will speak on “The role of the Scottish National Screen Agency: Justifications of worth”, and Michael will present “Investing in digital innovation, marketing and distribution: A public funder’s new role in film market construction”. Their research, which has been supported by Creative Scotland, will comprise the Scottish section of the conference, which compares international policy approaches. CinEcoSA (Cinéma, Economie & Sociétés Anglophones) brings together academics working on the cinema and television industries of English-speaking countries.

More details of the event can be found at http://www.cinecosa.com/cycles/film-tv-policy/film-and-tv-policies-in-english-speaking-countries-2013/



09/10/2013: Placement experience enhances student research

photo of Ben Fletcher-Watson editingPhotographing eggs, animating for apps, and vlogging may not be the usual assignments of a job intern, but Ben Fletcher-Watson found they were essential to his recently finished 6-month placement with digital play developer Hippotrix. The core purpose of the placement, supported by the Economic & Social Research Council,  was to provide a robust foundation of research for Hippotrix creatives to use when developing their digital products related to childrens theatre. The company’s most recent focus has been an app tied to the Catherine Wheels production White, considered Scotland’s most successful Early Years theatre production and a successful international export (Catherine Wheels will take the show to London’s South Bank Centre this Christmas before jetting off to Los Angeles in 2014).

Ben’s blogs from the placement can be found here:
http://www.hippotrix.com/news/partnerships/ (vlog) http://www.hippotrix.com/research/artists-and-apps-combination/

Ben's placement was related to his PhD studentship being conducted with children's theatre companies Imaginate and Starcatchers, and supervised by the Royal Conservatoire of Scotland.

27/09/2013 Create in Fife: Searching for Solutions

Create in Fife logo

ICC and Fife Council will host an event 22 October as part of the Council's Think Innovation Week, to showcase some of the Institute's research findings and other resources to support creative industries and practitioners in the Fife area. Topics will include use of social media, human resources, audience development and intellectual property. 

The event will take place at The Gateway, University of St Andrews, North Haugh, St Andrews KY16 9RJ.  To book your FREE place email louise.trow@fife.gov.uk  or visit http://www.createinfife.co.uk/who-we-are/

02/07/2013 Apps for babies provide the White stuff

Hippotrix app project for White
An ESRC funded industry Placement for ICC student Ben Fletcher-Watson is exploring the development of a unique digital app for babies and toddlers which will enhance their experience of the hit childrens theatre production, White. Scottish firm Hippotrix is hosting Ben's 6-month placement while it produces the app along with White's creators, Catherine Wheels.

Video explaining the Hippotrix app project

The app, or ‘digital toy’, will be a free-form playable scenario using the iPad’s interface to engage children in the show's story and extend their experience of its environment, narration, and characters, while addressing their needs for short play sequences and repeated content.

"We hope that the app will enchant and delight as much as White the show, but also that it can provide a template for future Early Years theatre apps, rooted in best practice and theory," Ben said. 

More details on the app project are available from http://www.hippotrix.com/research/artists-and-apps-combination/

02/07/2013 ICC projects impress at ESRC conference

Saskia Coulson and Jo Bletcher with ESRC awardDigital apps for babies, design research, dance steps, and box office data crunching featured among the diverse contributions from 17 ICC student and staff researchers at the recent ESRC National Summit Conference for Capacity Building Clusters, held 26 June at Aston University, Birmingham. The team authored 12 papers on the conference theme,  “University - Industry Collaboration in Challenging Times”:

  • Ben Fletcher-Watson contributed "Apps for babies: implications for practice and policy" regarding his ESRC funded Placement with Hippotrix. Watch the short video describing the project, or download Ben's slides:  B. Fletcher-Watson "Apps for Babies: Implications for practice and policy" (PDF, 1,097 KB)
  • Jo Bletcher, Saskia Coulson, and Dr. Louise Valentine: "Making it happen: the role of design research in an emerging design museum". This presentation, based on Jo and Saskia's CASE PhD studentships with V&A at Dundee, was selected as "Best CASE award at the conference".
  • Beth Whiteside's presentation of "High kicks, heel stomps and high cuts: performing the data collection", related to her CASE PhD studentship with Creative Scotland, included a short demonstration of some of the dance steps she has learned during her ethnographic research.
  • Orian Brook: "Relating cultural participation to cultural opportunities using commercial and Government data" related findings from her geodemographic work with box office data, supported by her CASE PhD studentship with The Audience Agency. O. Brook, Relating Cultural Participation to Cultural Opportunities (PDF, 507 KB) 
  • Ciaran McDonald and Lorenzo Pergola: "Managing expectations, retaining independence", related to their CASE PhD studentships with Edinburgh and Dundee city councils.
  • Sara Schumacher presented "A modern day renaissance: the Christian Church as an unconventional locus for Creative Arts Research", based on her CASE PhD studentship with Art & Christianity Enquiry.
  • Dr. Charlotte Gilmore contributed a report of several Business Vouchers she has conducted with Red Note Ensemble, "The benefits of interdisciplinary relationships: breaking barriers to contemporary classical music".
  • Holly Patrick: "Audiences outside the auditorium: delivering a CASE award with a Scottish theatre", based on her CASE PhD studentship with Dundee Rep.
  • Eilidh Young and Henning Berthold: "Evaluating knowledge transfer partnerships: collaborative research between creative
    Scotland and the University of St Andrews" related to Eilidh's KTP with Creative Scotland.
  • Chris Lowthorpe contributed "Spaces of possibility: real world research in independent game development" in connection with his CASE PhD studentship with Denki.
  • Michael Franklin's presentation, "How worker introduced skills, tools and collaborations can lead to adapted work practices in response to digital disruption", related to his CASE PhD studentship and KTP with Creative Scotland: Franklin 2013 How Researcher Introduced Skills (PDF, 456 KB)
  • Prof Barbara Townley, Mindy Grewar and Judith Winter contributed a paper on a Voucher project focussed on business modelling for Winter Projects art consultancy, "Thinking in Capital Mode".

Proceedings of the conference have been collected in Clegg BT., Scully J., Bryson, J. (2013). 'ESRC Research Capacity Building Clusters; National Summit Conference 2013'. Aston University. ISBN 978 19058 66670. 229 pages. 

01/07/2013 Design and business innovators sought for outdoor sport

windsurfing, one of Scotland's outdoor sportsDesign in Action in action is looking for entrepreneurs, businesses, academics and designers interested in the challenges of Scotland's outdoor sports to participate in its next design Chiasma, a 3-day event to be held 24th-26th September 2013 in Dundee. 

A Chiasma is a cross-disciplinary creative space where new thinking and radical innovation are focussed on issues facing Scotland's key industries. The aim of September's Chiasma is to explore how design can play a role in addressing challenges which face some people wishing to take part in outdoors sports within Scotland.

Chiasma participants need only provide know-how and creativity, and as a result may walk away with a brand new business opportunity. Funding of up to £20,000 per project and tailored business support will be available to successful Chiasma participants. Future Chiasma events through 2016 will address design needs in ICT, food, sports, well-being and rural businesses.

The event is FREE to attend but places are limited. Apply now at http://designinaction.com

09/05/2013 Design in Action launches research programme

16th of May 2013 from 6.00 – 7.30pm at the Dalhousie Building, University of Dundee

The Design in Action project is officially launching the week beginning 13th May with events all over Scotland, including a guest lecture on 16 May from Wayne Hemingway, co-founder of Red or Dead and HemingwayDesign.

The launch event in Dundee will encompass the Design in Action themes of design talent, business innovation and networking and will give attendees the opportunity to hear more about this exciting project. Visit http://dialaunch-dundee.eventbrite.com to register for FREE tickets to the Hemingway lecture and launch event.

Drawing from Well-being ChiasmaThe Design in Action research project is coordinated by Duncan of Jordanstone College of Art & Design at the University of Dundee and funded by the Arts and Humanities Research Council. The principal partners are:

The University of Abertay
The Glasgow School of Art

Gray’s College of Art at the Robert Gordon University
Edinburgh College of Art at the University of Edinburgh
St Andrews University

Complete details are available from www.designinaction.com

Image: Drawing from Design in Action Well-being Chiasma

09/05/2013 'Strategies For Success' workshop on Intellectual Property Management

image for Strategies for Success IP workshopOn May 23 a FREE event for creative and cultural practitioners and organisations will focus on how they can successfully manage their intellectual property in the UK and internationally. The workshop will be held 9am to 4:30pm at Creative Scotland, Edinburgh.
‌'Strategies For Success' will be hosted by Creative Scotland in partnership with Scottish Enterprise and Scottish Development International. The event is an outcome of a Knowledge Transfer Partnership on intellectual property management which is currently being conducted between Creative Scotland and the Institute for Capitalising on Creativity.
Legal and business professionals will provide information and advice on prominent intellectual property and exporting issues, and guest speakers from a range of creative and cultural sectors will present their experiences in these areas.
To book a place at this FREE event please register online.

Benefits of attending:

  • Gain an understanding of what 'Intellectual Property' is & how to manage it.
  • Learn more about the opportunities and challenges involved in exporting your intellectual property.
  • Hear from companies experienced in Visual Art, Theatre, Dance, Design, Film, Music, Games, Publishing and Broadcasting.
  • Learn how your business/organisation can make the most of the exciting opportunities on offer.
  • Network and share best practice with like-minded Scottish companies.

Get tips and advice from specialists covering key topics such as:

  • IP Management & Strategy
  • Legal: IP Information & issues for Creative Sectors
  • Legal: IP Information & issues when exporting internationally
  • Support available to start your export journey

For more information, please visit the registration page at http://www.eventbrite.com/event/5655850802/eorg?dm_t=0,0,0,0,0

09/05/2013 Creative Collaborations Research Showcase: 5 June

June 5 sponsor logos
Spend an inspiring afternoon with the creative organisations, students and academics who are addressing key challenges facing Scotland’s public and private sectors, via research and knowledge exchange in design and creative industries.

Creative Collaborations will showcase the productive work of Industry-Academia research partnerships currently underway at the Institute for Capitalising on Creativity, Design in Action, and Moving Targets. Presentations and displays from Scotland’s Art Colleges, the Royal Conservatoire of Scotland and the universities of Abertay, Dundee and St Andrews will focus on the benefits of collaborative research for public, private and higher education sectors.

Creative Collaborations will take place on Wednesday 5 June at The Hub, Castlehill, Edinburgh, 1.45 to 5.45pm. The event is FREE and open to the public. To book a place, please register online at http://creativecollaborationsconference.eventbrite.co.uk



16/04/2013 Rural business design event seeks participants

Made in Scotland Chiasma eventThe search is on for entrepreneurs, businesses, academics and designers to participate in Made in Scotland, the next Design in Action Chiasma event, to be held 25-26 June in Pitlochry.

Chiasma is a cross-disciplinary creative space where new thinking and radical innovation are encouraged. Funding of up to £20,000 per project and tailored business support will be available to successful Chiasma participants.

A national programme of Chiasma events through 2016 will address design needs in key industries such as ICT, food, sports, well-being and rural businesses. The June event will reflect the abundance of opportunity offered by Scotland’s rural economies, and explore how design can play a key role in providing innovation opportunities to rural businesses and communities involved with manufacturing.

Chiasma participants need only provide know-how and creativity, and as a result may walk away with a brand new business opportunity. The event is FREE to attend but places are limited. Apply now at http://designinaction.com

12/04/2013 Conran design lecture 22 April

In "Design Thinking Creating Value", innovative British designer Sebastian Conran will talk about his long and illustrious career. The public lecture will be held Monday 22 April at 6pm at the University of Dundee. Tickets are free but must be booked in advance. For information, please visit the V&A at Dundee project website, http://vandaatdundee.com/your-future/news-and-events/category/15/

12/02/2013 CREATe launches February 1


CREATe, the RCUK research centre for copyright and new business models in the creative economy, opened for business on January 31st and February 1st with a launch and inaugural conference at The Lighthouse, Glasgow. Media buzz, videos and images are available from the centre website, http://www.create.ac.uk/

12/02/2013 Design in Action Event to Focus on Food

Food theme for DiA Chiasma 2Design in Action, the Scotland-wide initiative to put design as a strategy at the heart of new business, is looking for participants for its second design challenge, to focus on the country's food producers. This "Chiasma" event, a cross-disciplinary creative space where new thinking and radical innovation are encouraged, will take place 29-30 April in Elgin.

There is a vibrant community of artisan producers in rural Scotland creating food of outstanding quality. This Chiasma will focus on ways to further build and diversify whilst utilising the unique nature of the produce. All varieties of entrepreneurs, businesses, academics and designers are invited to apply for places at the event. Funding of up to £20,000 per project and tailored business support will be available to successful participants. 

The Chiasma is FREE to attend--all you need to provide is your know-how and creativity. And you may walk away with a brand new business opportunity as a result. For more details and to apply please visit: http://designinaction.com 

28/11/2012 Creative thinkers and designers required for diabetes self-care design challenge

Design in Action logoDesign in Action is looking for SMEs, academics, designers and users to join its first Chiasma, an intensive design event focussing on solutions for helping those living with diabetes. Participants in the event, to be held February 26-28th at Citizen M Glasgow, will build their networks, experience design as an innovation process and pitch in teams for funding of up to £20,000 to bring ideas to market.

Diabetes affects over 3.8 million people in the UK whilst a further 1 million are estimated to remain undiagnosed. 9% of all NHS expenditure - approx. £13.75 million - is spent on people living with diabetes and this is only set to rise if care levels aren't improved in both medical centres and at home.

Design in Action is funded by AHRC to put design as a strategy at the heart of new business. Its free Chiasma events bring entrepreneurs, businesses, academics and designers together to innovate new products, access new markets, create jobs and grow the economy. 

With a focus on Wellbeing this first Chiasma event in February seeks to make use of participants' time, thoughts and personality to create truly innovative ideas that assist those living with diabetes to self-manage their care. This could work towards improving their overall wellbeing whilst also reducing the burden on health professionals and the NHS as a whole.

For further information, including application detail,  please visit http://designinaction.com/ or emailenquiries@designinaction.com


Institute for Capitalising on Creativity
E: coca@st-andrews.ac.uk
T: +44(0)1334 462808