ICC logo

Institute for Capitalising on Creativity

Researcher's audience monitoring guide recommended

ADUK Audience Monitoring GuideMonitoring Audience Diversity, a best-practice guide written by ICC PhD student Orian Brook, won praise in the June (2010) newsletter of Audiences UK. "I can highly recommend Orian Brook's excellent guide," wrote AUK Chief Executive, David Brownlee. "It starts from the premise that monitoring is not about numbers, it's about making sure that your serious attempts to be a more inclusive organisation (and potentially a more sustainable organisation) are working."

Orian wrote the guide, available from the Audiences UK website, when she was Research Director for Audiences London. She later worked as a freelance researcher for AL, The Audience Business and Arts Council England before joining ICC in 2010 to begin a CASE studentship with Audiences London. This current project uses geodemographic techniques to examine rates of arts attendance at major venues in London and Scotland, and is being supported by the Economic & Social Research Council and Audiences London.

ICC Researcher presents at DCMS Taking Part User Event

DCMS logoOrian Brook, ESRC PhD Student with ICC at the University of St Andrews, will present details of her use of Taking Part data at a Department for Culture, Media and Sport event on Wednesday 28 November.  The event will help users of the data set to share ideas and common themes.

Orian’s doctoral project with ICC and Audiences London considers geodemographic analysis of arts attendance.  Taking Part is an ongoing research project organised by DCMS to collect data on many aspects of leisure, culture and sport in England, as well as an in-depth range of socio-demographic information on respondents. For further information on Taking Part, email TakingPart@Culture.gsi.gov.uk

Academic workshop on valuing social and public goods announced

What price creativity header
ICC will host an international forum of academics in December to address the challenges of social and public goods--those things that contribute to the non-economic quality of life in our society. Researchers will meet in St Andrews to investigate the relationship of prices and value in the production and attainment of social and public goods.
What price creativity workshop (PDF, 371 KB)

ICC joins CREATe Copyright and Business Models Project

The Centre for Creativity, Regulation, Enterprise and Technology09/08/12: The Arts & Humanities Research Council announced today the launch of CREATe--The Centre for Copyright and New Business Models in the Creative Economy---run by a consortium of UK universities including ICC at St Andrews and led by the University of Glasgow. The 4-year, £4 million project will  examine a range of issues relating to new digital technologies with a view to meeting some of the central challenges facing the UK’s creative economy. The full project announcement can be found on the AHRC news page and details of CREATe are available from the project website.

Film Festival Industry Events to Feature St Andrews Researchers

Edinburgh International Film Festival logoMichael Franklin, ICC Research Associate with Creative Scotland, will discuss digital marketing, the future of distribution models and their effects on the independent film industry during a panel event later this month at the Edinburgh International Film Festival. Joining Michael for "Digital Distribution: Revolution or Confusion?" will be Gemma Mitchell (Project Manager, NBCQ/Soda Pictures), and distribution expert Peter Buckingham. The event will take place at 3pm on 23 June in Traverse Theatre 2 - EIFF Delegate Centre. For more information, visit http://www.edfilmfest.org.uk/industry/industry-events-programme-2012/saturday-23-june 

In another event, St Andrews Professor of Film Studies Dina Iordanova,  Michael Franklin and other co-authors will explore the future of film festivals and discuss their new book, Digital Disruptions: Cinema Moves On-line. This panel will appear 22 June, 12:00 at Filmhouse 2; for tickets please ring 0131 623 8030 or book in person at Filmhouse. More details: http://www.edfilmfest.org.uk/films/2012/film-festivals-in-the-digital-age

Business Voucher studies to feature at Chamber Music conference

Red Note EnsembleThe results of two studies supported by ICC Business Vouchers will be discussed at Chamber Music Matters, an international event for the chamber music sector and associated creative industries. The conference will be held 25-26th May at Glasgow Royal Concert Halls and is organised by Enterprise Music Scotland.

Dr. Charlotte Gilmore of the School of Management, University of St Andrews, conducted two voucher projects for Red Note Ensemble, a professional contemporary music group based in Scotland. The research aimed to explore the perceptions and attitudes of Red Note audiences (current attenders/non attenders; stakeholders/peers) through the nature of existing relationships with the ensemble, the strengths and weaknesses of Red Note’s experience/offering and positioning within the wider Scottish contemporary music scene.

Results of the two Business Voucher projects are summarised here and will be explored more fully during a conference session on Saturday 26 May featuring Dr. Gilmore and Red Note chief executive John Harris.

DCMS posts student blog re CASE programme

West End theatresThe Department for Culture, Media and Sport has published a blog by ICC PhD student Orian Brook, regarding her use of data from the DCMS Culture and Sport Evidence (CASE) programme. The project is investigating whether the distance people live from arts venues influences their attendance.



Student blog on DCMS website

West End theatresThe Department for Culture, Media and Sport has published a blog by ICC PhD student Orian Brook, regarding her use of data from the DCMS Culture and Sport Evidence (CASE) programme. The project is investigating whether the distance people live from arts venues influences their attendance.

Academics to research freelance comedy careers

microphoneDr. Dimitrinka Stoyanova and Dr. Nick Butler of the School of Management, University of St Andrews, have received funding from the British Academy for a 2-year project investigating the work and careers of freelance comedy performers. The project will contribute to the understanding of artistic labour markets and freelance work in the creative industries.

There is little academic research on freelance comedy performers, but existing literature shows that artistic labour markets are characterised by informal relations and social networks. People are hired through word of mouth, based on their reputation. There are no clear entry rules and career progression is unstructured, so individuals navigate their working path by building relationships and making a name for themselves in the industry.

Specific to comedians’ work is that both creation and performance form a part of their labour, which means they are likely to have more control over the creative process and product. Employing a qualitative approach, Dr. Stoyanova and Dr. Butler will look into the freelance employment of comedy performers in order to provide further insights into the challenges and rewards faced in their working lives.

For more information about the project please contact Dr. Dimitrinka Stoyanova, ds55@standrews.ac.uk or Dr. Nick Butler, niab2@st-andrews.ac.uk. Research grant funding provided by the British Academy, the UK’s national academy for the humanities and social sciences.

Analyse and develop your social media marketing strategy

Moving Targets workshopMoving Targets and ICC are pleased to present our next workshop, Social Media Marketing, on 20 April from 13:00 to 16:00 at Creative Scotland, Edinburgh.  The event will allow you to evaluate your existing social media marketing and consider your future social media strategy.

This workshop is aimed at companies and individuals in the creative industries who are interested in analysing their existing social media marketing and/or developing future strategies. We will look at new tools to analyse your social media network and examine practical issues such as frequency of contact and language. Our two speakers, Karinna Nobbs and Michael Franklin, are experts in Social Media and will discuss strategies for your social media campaigns. Register for your free place via Eventbrite.

Vacancy: Post-doctoral Research Assistant

AHRC logoApplication closing date: 9 April 2012. An exciting opportunity is available in the Institute for Capitalising on Creativity to participate in a Scotland-wide knowledge exchange project building economic capability through design-led innovation. ICC requires a Research Assistant to support its role in Design in Action (DiA), an Arts and Humanities Research Council -funded Knowledge Exchange Hub (KEH) which aims to ensure that Scotland can maximise its capacity to operate effectively and meet the imperatives of building new economies for future world markets. The post is .65 fte (with the possibility of extension to 1.0 FTE, depending on funding) for 4 years, beginning June 2012 until May 2016.

For further details visit our Opportunities Available page

ICC to host Fashion Business Conference 8-9 March

The Institute for Capitalising on Creativity will co-host an international conference 8-9 March on the topic of "The Business of Fashion: Historical Perspectives".  Academics from the UK, Europe, USA and Japan will deliver papers on a range of subjects. Co-sponsors of the event are the Department of History & Welsh History at Aberystwyth University and the School of Management and Languages at Heriot-Watt University. Bookings for the conference are now closed. Queries can be sent to coca@st-andrews.ac.uk

: Business of Fashion conference abstracts (PDF, 359 KB)

Job Vacancy: Knowledge Transfer Associate--Intellectual Property

Applications for this post are now closed: ICC, in partnership with Creative Scotland, is recruiting for a Knowledge Transfer Associate to support a project concerning intellectual property in the creative industries.   The post will involve close working with ICC, Creative Scotland and other organisations and will be based at Creative Scotland’s Edinburgh offices. The project will inform Creative Scotland’s leading and coordinating role for creative industries investment strategy.

The post is full-time for 21 months, starting 1 April 2012 or as soon as possible thereafter, and is funded by the Economic & Social Research Council, Technology Strategy Board and Creative Scotland. Application deadline is 15 February 2012. For more details please visit our Opportunities page.

Business Voucher Case Studies Now Online

art4you Scotland class
A class attending art4you Scotland, one of the first recipients of an ICC Business Voucher

Short case studies from the first five Business Voucher projects are now available for downloading. The reports detail each organisation's business need and the methods used by the research teams to address them. Business Voucher projects are short, sharply focussed research and consultation projects to the value of £3000, and are ideal for micro, small and medium enterprises. More details are available from our Business Voucher page.


Institute for Capitalising on Creativity
E: coca@st-andrews.ac.uk
T: +44(0)1334 462808