University of St Andrews

DGSD research in the media

Friday 06 February 2015

New research by Dr Darja Reuschke, a lecturer at the Department of Geography & Sustainable Development, University of St Andrews, shows that half of all Scottish businesses are based in the home.

Believed to be the first in-depth profile of its kind, the study reveals Scottish home-based businesses sustain around one in five private sector jobs and turn over £19.7 billion a year.

The report released by the Federation of Small Businesses’ (FSB) dispels many of the popular myths about these firms and argues that local government, regulators, banks and enterprise support agencies can’t ignore these businesses and should adapt their approach to better meet their needs. 

The survey also challenges ideas of home-based businesses being parochial.  In fact, they are more likely to have a broader customer base than other businesses – with a larger proportion trading nationally and internationally and utilising e-commerce compared to firms in commercial premises. 

Dr Reuschke worked with Professor Colin Mason of the Adam Smith Business School at the University of Glasgow on this report.

For the report select the Federation of Small Businesses’ (FSB) Scotland website:


Links to articles by newspapers/broadcaster: