What is social media?

Social media is a platform of third-party channels which allows individuals, groups, organisations and businesses to create online pages, known as profiles, to represent them online.

On a social media profile, you can share information about yourself and post opinions, news articles, images and videos to other profiles who follow your page. Your followers are able to interact with your posts by liking, commenting and sharing them on their own page.

The most common social media channels are Facebook, Twitter and Instagram. However, there are a wealth of other channels which offer different features and target different audience demographics.

Should you be using social media?

Social media is a good tool for engaging with online audiences and creating conversation points. Common purposes for using social media at the University include:

  • sharing University news which has been published on the news website
  • advertising upcoming events
  • providing research updates
  • promoting specific subjects and courses.

If you are considering creating a social media account, you should first ask yourself what you would use it for. You should not create an account just because you think you have to.

Running a social media account requires a significant investment of time and resource. Social media is always on, and people can engage with your page at any time of the day. Before creating an account, you should assess whether the requirements of running a page will be beneficial.

If you require a social media account, you should first create a social media strategy.