Social media strategy

A social media strategy defines how you will use social media to achieve your communications goals. It is important to build a strategy before creating a new social media account.

Having a social media strategy allows you to better manage your channels and lets others understand what you are doing and why. It can help to improve your content and ensure that everything you share is relevant to your target audience.

A social media strategy template (Word) is available which includes the following sections:

  • key messages
  • objectives
  • audience insights
  • competitor analysis
  • audience personas
  • content calendar
  • key performance indicators

University staff members are able to take ‘Developing a social media strategy’, a digital visa training course which helps to develop your social media strategy. Find out more about the digital visa.