Social media best practice

You should only post on social media once you have registered your account with Corporate Communications and have developed a social media strategy.

Anything that you share on social media, whether it be a status, image, video or comment, carries the same legal status as press releases and formal statements. While social media can be a positive tool, it also carries a lot of risks. The following best practice guidance will help to mitigate potential risks and ensure that the University is portrayed in a positive way on social media.

If you are ever in any doubt about what to post or how to reply to user comments, contact digitalcommunications@st-andrews.ac.uk for advice.