Links policy

Why are links important?

Users scan web pages looking for information about what is on a page and where to go next. They are usually searching for a specific piece of information. Easy-to-understand links help the user navigate to the required information quickly and easily.

Following best practice with links is also important in terms of accessibility. Users with screen readers will often ‘scan’ a web page from link to link in order to understand what the page is about. It is essential to use links and good anchor text to provide accurate information.