Challenging preconceptions this is a broad spectrum approach to embedding Creativity in the organisation, with a useful number of techniques explained; case studies and some of the psychology.
The aim is to allow anyone to develop creativity without having to change themselves.
It draws on the analogy that almost anyone can learn to drive but we're not all destined to be in Formula 1 or the World Rally Series.
This is the basic driving course. The rest comes with experience in the traffic of (business) life.