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Marketing & economics

Sultan Kermally, MA Ordinary/MA Honors 1964/1965

This book focuses its attention on Economics and Marketing.

The key basic principles, theories and issues of Economics are selected and they are integrated with key elements and principles of marketing. Marketers, in conventional as well as in digital world are encouraged to integrate marketing with Economics in order to make successful and effective business decisions.

ISBN: 9781622731046

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