Getting started with LinkedIn and Saint Connect
LinkedIn and Saint Connect are two social media sites you can use to network with industry experts. Connecting with professionals and alumni is a great way to find opportunities and research career paths.
Find out how to get started with each of these platforms, and how to create a profile which will stand out to potential contacts.
Saint Connect is St Andrews' global, online community for students to network with alumni and friends of the University. It is easy to set up a profile. You can choose to use your web browser or our mobile app, and can register via LinkedIn, Facebook, Google or email. Try to include as much detail as possible when you’re registering, to make it easy for us to approve your account.
LinkedIn is a great tool for professional networking, and you can set up an account for free. Register via Facebook or email, in a web browser or through the app. Since LinkedIn is an open platform, make sure to double check your privacy settings to ensure you are happy with who can see what.
Creating an effective profile
On both LinkedIn and Saint Connect, you will need to create a profile. This is what your contacts and potential employers will use to find out more about you. A well-crafted profile can be the difference between making a new connection and not, so it is worth spending the time to get it right.
- Choosing a picture – Your picture is one of the first things potential contacts will notice. It needs to be inviting, professional, and clearly you. This means you should be using a high-quality headshot with only you in the frame. For more advice, read LinkedIn’s top ten tips for choosing a good picture. Using the same picture for both LinkedIn and Saint Connect is a great way to start building a consistent, professional brand.
- A headline to grab attention – On LinkedIn, you will have the option to add a short headline to your profile. Use this to tell your contacts what you’re excited about, and what you're looking for. Include keywords related to your fields of interest to make your profile searchable online.
- Writing your summary – Unlike a CV, your introduction section on these platforms is an opportunity to express your personality as well as to sell your skills. Aim to write a couple of short paragraphs, including your motivations, strengths, and fields of interest. Take a look at some example LinkedIn profiles, then have a go at writing your own.
- Adding your information – You will be able to list your education and experience on your profile. Remember to be honest, and to include details about what you have accomplished and learnt from each activity or role. Keep this section current and look for ways to link your profile up with other achievements, such as certificates from online courses.