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Careers Centre

Advertising

About this sector

You can read information about role responsibilities, salary, working hours, what to expect, qualifications, skills, work experience, career prospects and related roles on the following Prospects Job Profiles:

 

The Institute of Practioners in Advertising (IPA) website also provides advertising job descriptions.

Complete the IPA's free Diagonal Thinking Self Assessment Test to find out if you are a 'Diagonal Thinker'. If you are, you could be suited to the advertising and communications business.

 

How to gain experience/internships

Summer internships

To gain a graduate position in advertising, it’s certainly an advantage if you have relevant experience or have completed an internship.

A number of agencies offer work experience programmes throughout the year, or summer internships. These are highly competitive.  In addition, the IDM Summer School is a free one week programme supported by the industry to provide a behind-the-scenes look into advertising, digital and data-driven marketing.

Organisations which offer internships in advertising (not an exhaustive list).  Applications usually open in August/September – check individual websites for full details. 

 

Job search websites for advertising internships

 

Making speculative applications

 

How to get a (graduate) job

Graduate training schemes

Many advertising agencies run graduate programmes for those new to the sector. Closing dates with the big agencies are often in October or November, so it's important to apply early in your final year.

Advertising agencies which offer graduate graining schemes (not an exhaustive list).

 

Making speculative applications

 

Job search websites

 

Applications, interviews and assessment centres

The recruitment process may vary from agency to agency and each scheme structured differently. Check agency websites for details.

Read the IPA's preparing your CV and the job interview.

 

Relevant Postgraduate Study - is it a requirement?

A postgraduate qualification is not essential for a career in advertising. Employers often favour applicants with relevant skills and work experience who are able to prove they have a passion and genuine interest in the industry.

 

Key UK resources

Careers Centre resources

Online

Use CareerConnect, your central careers hub, to:

GoinGlobal

 

General advertising careers information

 

Professional Bodies, Trade Organisations & Journals/Magazines

 

International resources

Vault

The USA job market and recruitment timetables, for both internships and graduate jobs, for sectors of employment often differ from the UK.

The Careers Centre subscribes to the reputable independent USA careers information and vacancy provider Vault. The links below will take you directly to Vault subscription resources which cover this sector. You may find further useful and relevant resources linked from there as well.

 

Internships USA