Ian Atkinson
Advisory Board Profile
Ian Atkinson has more than 30 years of business experience and has been at the centre of international marketing-led business creation and corporate change initiatives for the past 20 years. He has led the repositioning and improvement of various global multi-product, multi-application businesses with annual turnovers up to £3.5 billion and has also founded and now leads entrepreneurial companies providing business creation, executive education, information management and communications services. His business experience includes both B2B and B2C businesses; spans a wide variety of industries; and includes a diversity of functional roles.
From this broad base of experience, Ian has developed a unique point of view about marketing as the strategy for sustainable success and particular insights into how strategy can be effectively implemented to accomplish beneficial transition in response to change. His counsel and creativity are much valued by business leaders in international companies as they seek to lead market directed business creation and effective transition in the face of change. A graduate in Chemical Engineering from Imperial College, London University, Ian has lived in Switzerland, the UK and the USA. He is married with three children and one grandchild and now lives with his wife in St Andrews.
