Dr John Desmond

BA, Ph.D, PDMG

Reader in Management

Honours Advisor

Contact details

Tel: +44 (0)1334 462873
Fax: +44 (0)1334 462812

Teaching 2012/2013

• MN2001 Management and Society
• MN4224 Consuming Culture
• MN5405 Dialogue and Debate in Marketing
• MN5406 Consumer Behaviour and Marketing Research

Biography

John Desmond is interested in contributing new insights to marketing theory. Continuing preoccupations include the development of new understandings of relations between consumers and marketers and of morality and marketing. Currently he is exploring the history of marketing, the construction of marketing knowledge and relations between marketing practitioners and academics.

Research Specialisms

History of marketing; construction of knowledge in marketing; consuming culture; morality and marketing; advertising and public policy

Selected Recent Publications (since start 2001)

Desmond, J. 2004. "Relationship Marketing and Control" Journal of Marketing Management: vol. 20/1-2.

Desmond, J. & A. Crane 2004. "Morality and the Consequences of Marketing Action" Journal of Business Research., 57/11: 1222-1230.

Desmond, J. with D. Kavanagh 2004. "Organisation as Containment of Acquisitive Mimetic Rivalry: The Contribution of René Girard". Culture and Organization. .

Crane, A & Desmond, J. 2002. "Societal Marketing and Morality", 548-569: European Journal of Marketing, 36(5/6).

Desmond, J., MacDonagh, P., and S. O'Donohoe 2001. "Counter-culture and Consumer Society", Consumption Markets, Culture, vol. 4:3, May/June.

Selected Other Information (since start 2001)

Enjoyed time at the University of Colorado as an associate member of staff in 2004/5.

Invited speaker at a number of events in the UK and in Ireland.