Dr Charlotte Gilmore
MA (Hons) Economics-Economic History, MSc (Marketing), PhD (Management)
Lecturer in Cultural and Creative Industries
Contact details
Tel: +44 (0)1334 461964
Fax: +44 (0)1334 462812
Teaching 2011/2012
- MN5554 Marketing and Society
Biography and Research Interests
Dr Charlotte Gilmore completed her PhD at University of Edinburgh and her ESRC post doctorate at University of St Andrews School of Management. Her thesis explored the life histories of advertising creatives and the nature of advertising creativity. She is now involved in a study exploring music festivals and organisations, to better understand the practices that contribute to creative outcomes. Her other research interests include the career trajectories of advertising creatives and the role of clients in creative production. She also has a developing interest in the organisational practices involved in craft. Prior to pursuing an academic career Charlotte was an Advertising Account Manager.
Key Recent Publications
Journal Articles
Beech, N., Gilmore, C., Cochrane, E. and Greig, G., (forthcoming), 'Identity work as a response to tension. A re-narration in opera rehearsals', Scandinavian Journal of Management.
Greig, G., Gilmore, C., Patrick, H. and Beech, N. (2012) 'Arresting moments in engaged management research'. Management Learning 0(0) 1– 19. doi: 10.1177/1350507612443209.
Grant, I., McLeod, C., Shaw, E. (2012), 'Conflict and advertising planning: consequences of networking for advertising planning', European Journal of Marketing, Vol 46 (1/2).
McLeod, C., O'Donohoe, S. and Townley, B., (2011) 'Pot noodles, placement and peer regard: Creative career trajectories and communities of practice in the British advertising industry'. British Journal Management, Vol 22 (1).
McLeod, C., O'Donohoe, S. and Townley B., (2009), 'Elephant in the room? Class and creative careers in British advertising agencies', Human Relations, Vol. 62, pp. 1011 – 1039.
Grant, I. and McLeod, C., (2007), 'Advertising Agency Planning - Conceptualising Network Relationships', Journal of Marketing Management, Vol. 23 No. 5/6 pp. 425-442.
Grant, I., Gilmore, C. and Crosier, K. (2003), 'Account planning in Scottish advertising agencies: a discipline in transition', Journal of Marketing Communication, Vol. 9, pp. 1-15.
Grant, I., Gilmore C. and Crosier, K. (2003), 'Account planning: whose role is it anyway?' Marketing, Intelligence and Planning, Vol. 21, No. 7, pp. 462-472
Conference Proceedings
McLeod, C. and Townley B. (2008), 'Examining the advertising creative-client relationship', European Academy of Management, Ljubljana and Bled.
McLeod, C. and Townley, B. (2007), 'Exploring the relationship between the childhood and adolescent years of advertising creatives and the development of their creativity', European Conference of Creativity and Innovation, Copenhagen.
Grant, I. and McLeod, C., (2006), 'Advertising Agency Planning - Conceptualising Network Relationships' (best paper), Academy of Marketing Conference, London.
Gilmore, C., (2005), 'Exploring the advertising creative marriage: "til death do us part?"' Academy of Marketing Conference, Dublin.