Institute for Capitalising on Creativity

Creative thinkers and designers required for diabetes self-care design challenge

Design in Action is looking for SMEs, academics, designers and users to join its first Chiasma, an intensive design event focussing on solutions for helping those living with diabetes. Participants in the event, to be held February 26-28th at Citizen M Glasgow, will build their networks, experience design as an innovation process and pitch in teams for funding of up to £20,000 to bring ideas to market.

Diabetes affects over 3.8 million people in the UK whilst a further 1 million are estimated to remain undiagnosed. 9% of all NHS expenditure - approx. £13.75 million - is spent on people living with diabetes and this is only set to rise if care levels aren't improved in both medical centres and at home.

Design in Action is funded by AHRC to put design as a strategy at the heart of new business. Its free Chiasma events bring entrepreneurs, businesses, academics and designers together to innovate new products, access new markets, create jobs and grow the economy. 

With a focus on Wellbeing this first Chiasma event in February seeks to make use of participants' time, thoughts and personality to create truly innovative ideas that assist those living with diabetes to self-manage their care. This could work towards improving their overall wellbeing whilst also reducing the burden on health professionals and the NHS as a whole.

For further information, including application detail,  please visit http://designinaction.com/ or email enquiries@designinaction.com.

ICC Researcher presents at DCMS Taking Part User Event

Orian Brook, ESRC PhD Student with ICC at the University of St Andrews, will present details of her use of Taking Part data at a Department for Culture, Media and Sport event on Wednesday 28 November.  The event will help users of the data set to share ideas and common themes.

Orian’s doctoral project with ICC and Audiences London considers geodemographic analysis of arts attendance.  Taking Part is an ongoing research project organised by DCMS to collect data on many aspects of leisure, culture and sport in England, as well as an in-depth range of socio-demographic information on respondents. For further information on Taking Part, email TakingPart@Culture.gsi.gov.uk

Academic workshop on valuing social and public goods announced

ICC will host an international forum of academics in December to address the challenges of social and public goods--those things that contribute to the non-economic quality of life in our society. Researchers will meet in St Andrews to investigate the relationship of prices and value in the production and attainment of social and public goods.
What price creativity workshop (PDF, 371 KB)

ICC joins CREATe Copyright and Business Models Project

09/08/12: The Arts & Humanities Research Council announced today the launch of CREATe--The Centre for Copyright and New Business Models in the Creative Economy---run by a consortium of UK universities including ICC at St Andrews and led by the University of Glasgow. The 4-year, £4 million project will  examine a range of issues relating to new digital technologies with a view to meeting some of the central challenges facing the UK’s creative economy. The full project announcement can be found on the AHRC news page and details of CREATe are available from the project website.

Film Festival Industry Events to Feature St Andrews Researchers

Michael Franklin, ICC Research Associate with Creative Scotland, will discuss digital marketing, the future of distribution models and their effects on the independent film industry during a panel event later this month at the Edinburgh International Film Festival. Joining Michael for "Digital Distribution: Revolution or Confusion?" will be Gemma Mitchell (Project Manager, NBCQ/Soda Pictures), and distribution expert Peter Buckingham. The event will take place at 3pm on 23 June in Traverse Theatre 2 - EIFF Delegate Centre. For more information, visit http://www.edfilmfest.org.uk/industry/industry-events-programme-2012/saturday-23-june 

In another event, St Andrews Professor of Film Studies Dina Iordanova,  Michael Franklin and other co-authors will explore the future of film festivals and discuss their new book, Digital Disruptions: Cinema Moves On-line. This panel will appear 22 June, 12:00 at Filmhouse 2; for tickets please ring 0131 623 8030 or book in person at Filmhouse. More details: http://www.edfilmfest.org.uk/films/2012/film-festivals-in-the-digital-age

Business Voucher studies to feature at Chamber Music conference

The results of two studies supported by ICC Business Vouchers will be discussed at Chamber Music Matters, an international event for the chamber music sector and associated creative industries. The conference will be held 25-26th May at Glasgow Royal Concert Halls and is organised by Enterprise Music Scotland.

Dr. Charlotte Gilmore of the School of Management, University of St Andrews, conducted two voucher projects for Red Note Ensemble, a professional contemporary music group based in Scotland. The research aimed to explore the perceptions and attitudes of Red Note audiences (current attenders/non attenders; stakeholders/peers) through the nature of existing relationships with the ensemble, the strengths and weaknesses of Red Note’s experience/offering and positioning within the wider Scottish contemporary music scene.

Results of the two Business Voucher projects are summarised here and will be explored more fully during a conference session on Saturday 26 May featuring Dr. Gilmore and Red Note chief executive John Harris.

Student blog on DCMS website

The Department for Culture, Media and Sport has published a blog by ICC PhD student Orian Brook, regarding her use of data from the DCMS Culture and Sport Evidence (CASE) programme. The project is investigating whether the distance people live from arts venues influences their attendance.

Academics to research freelance comedy careers

Dr. Dimitrinka Stoyanova and Dr. Nick Butler of the School of Management, University of St Andrews, have received funding from the British Academy for a 2-year project investigating the work and careers of freelance comedy performers. The project will contribute to the understanding of artistic labour markets and freelance work in the creative industries.

There is little academic research on freelance comedy performers, but existing literature shows that artistic labour markets are characterised by informal relations and social networks. People are hired through word of mouth, based on their reputation. There are no clear entry rules and career progression is unstructured, so individuals navigate their working path by building relationships and making a name for themselves in the industry.

Specific to comedians’ work is that both creation and performance form a part of their labour, which means they are likely to have more control over the creative process and product. Employing a qualitative approach, Dr. Stoyanova and Dr. Butler will look into the freelance employment of comedy performers in order to provide further insights into the challenges and rewards faced in their working lives.

For more information about the project please contact Dr. Dimitrinka Stoyanova, ds55@standrews.ac.uk or Dr. Nick Butler, niab2@st-andrews.ac.uk. Research grant funding provided by the British Academy, the UK’s national academy for the humanities and social sciences.

DCMS posts student blog re CASE programme

The Department for Culture, Media and Sport has published a blog by ICC PhD student Orian Brook, regarding her use of data from the DCMS Culture and Sport Evidence (CASE) programme. The project is investigating whether the distance people live from arts venues influences their attendance.

Analyze and develop your social media marketing strategy

Moving Targets and ICC are pleased to present our next workshop, Social Media Marketing, on 20 April from 13:00 to 16:00 at Creative Scotland, Edinburgh.  The event will allow you to evaluate your existing social media marketing and consider your future social media strategy.

‌This workshop is aimed at companies and individuals in the creative industries who are interested in analysing their existing social media marketing and/or developing future strategies. We will look at new tools to analyse your social media network and examine practical issues such as frequency of contact and language. Our two speakers, Karinna Nobbs and Michael Franklin, are experts in Social Media and will discuss strategies for your social media campaigns. Register for your free place via Eventbrite.

Vacancy: Post-doctoral Research Assistant

Application closing date: 9 April 2012. An exciting opportunity is available in the Institute for Capitalising on Creativity to participate in a Scotland-wide knowledge exchange project building economic capability through design-led innovation. ICC requires a Research Assistant to support its role in Design in Action (DiA), an Arts and Humanities Research Council -funded Knowledge Exchange Hub (KEH) which aims to ensure that Scotland can maximise its capacity to operate effectively and meet the imperatives of building new economies for future world markets. The post is .65 fte (with the possibility of extension to 1.0 FTE, depending on funding) for 4 years, beginning June 2012 until May 2016.

For further details visit our Opportunities Available page‌

ICC to host Fashion Business Conference 8-9 March

The Institute for Capitalising on Creativity will co-host an international conference 8-9 March on the topic of "The Business of Fashion: Historical Perspectives".  Academics from the UK, Europe, USA and Japan will deliver papers on a range of subjects. Co-sponsors of the event are the Department of History & Welsh History at Aberystwyth University and the School of Management and Languages at Heriot-Watt University. Bookings for the conference are now closed. Queries can be sent to coca@st-andrews.ac.uk

download: Business of Fashion conference abstracts (PDF, 359 KB)

Job Vacancy: Knowledge Transfer Associate--Intellectual Property

Applications for this post are now closed: ICC, in partnership with Creative Scotland, is recruiting for a Knowledge Transfer Associate to support a project concerning intellectual property in the creative industries.   The post will involve close working with ICC, Creative Scotland and other organisations and will be based at Creative Scotland’s Edinburgh offices. The project will inform Creative Scotland’s leading and coordinating role for creative industries investment strategy.

The post is full-time for 21 months, starting 1 April 2012 or as soon as possible thereafter, and is funded by the Economic & Social Research Council, Technology Strategy Board and Creative Scotland. Application deadline is 15 February 2012. For more details please visit our Opportunities page.

Business Voucher Case Studies Now Online

A class attending art4you Scotland, one of the first recipients of an ICC Business Voucher

Short case studies from the first five Business Voucher projects are now available for downloading. The reports detail each organisation's business need and the methods used by the research teams to address them. Business Voucher projects are short, sharply focussed research and consultation projects to the value of £3000, and are ideal for micro, small and medium enterprises. More details are available from our Business Voucher page.

ICC Researcher Publishes Changing Business Models Report

The UK Intellectual Property Office has published a report by Dr. Nicola Searle, Senior Knowledge Exchange Associate with the University of Abertay, entitled Changing Business Models in the Creative Industries: The cases of Television, Computer Games and Music. The report was supported by the Economic and Social Research Council.

Nicola, who also   supervises a Knowledge Transfer Partnership project with ICC and Creative Scotland, wrote the report following a research fellowship with IPO earlier this year. Her research examines the business model response to the change from analogue to digital in the creative industries. Looking at both traditional and emerging business models, the project focuses on three sectors: television, computer games and music. A series of six case studies, two from each sector, provide illustrative cases of the business model response to challenges to enforcement of copyright and the advent of digital technologies.

The six business model case studies provide a snapshot of the current state of business models in three key creative sectors and suggest four emerging themes. These four themes are: IP; high rates of change; sectoral differences in models; and the changing role of intermediaries.

Adding Value conference notes available

Proceedings from the "Adding Value: Creativity Applied" conference held on 21 November are now available for download, below. 150 participants attended the event at the Royal College of Physicians of Edinburgh, where they heard presentations by academic and industry leaders on the importance of design and innovation to the Creative Industries. Notes on each speaker's presentations, and copies of several of the presentation slides, can be downloaded here.

Adding Value conference proceedings (PDF, 613 KB) 
Rob Woodward presentation (PDF, 1,014 KB)   
Georgina Follett presentation (PDF, 361 KB)
Jeremy Myerson presentation (PDF, 6,271 KB)Rob Woodward presentation (PDF, 1,014 KB)  

The conference was organised by the Institute for Capitalising on Creativity, University of St Andrews, in partnership with the RSA Fellows' Media, Creative Industries, Culture and Heritage Network, and funded by the Economic & Social Research Council.‌

Research and Knowledge Exchange: September 30 Seminar

Research and Knowledge Exchange in the Creative Economy: Impact and Effect wasthe third in a series of seminars presented by Professor Barbara Townley, Institute for Capitalising on Creativity, University of St Andrews and Mark Sheridan, Senior Lecturer, University of Strathclyde. The event was held 30 September at Creative Scotland, Waverley Gate, Edinburgh and was supported by Creative Scotland.

Presentation slides
Chouguley Presentation (PDF, 502 KB) A shorter version with audio commentary is available at http://bopconsulting.typepad.com/bop-consultings-culture/2011/11/measuring-the-impacts-of-festivals.html
Searle Presentation 30 Sept 2011 (PDF, 387 KB) McFarlane presentation 30 Sep 2011 (PDF, 1,576 KB)
McGillivray (participant) blog: Impact and Effect: Contested Cultural Values‌

Music audiences--we'd like your help

   
ICC researchers will be conducting group discussions at Traverse Theatre Bar, Edinburgh on 3rd May and at Woodend Barn, Banchory, on 4th May for Red Note Ensemble, Scotland’s professional contemporary music ensemble. We’re looking for participants and hope you will join us--anyone can participate in the discussion, whether or not they’ve heard of Red Note.

In exchange for giving us your views, you will receive 2 free tickets to a Red Note performance of Infinito Nero (you may choose from performances 11-14 May in Banchory, Edinburgh, Glasgow and Stirling). Details of the concert can be found on the Red Note website: http://www.rednoteensemble.com/Red_Note/Red%20Note.html

There will be two discussions on both 3 and 4 May: 6.30pm for people who have previously attended a Red Note performance, and at 8pm for those who not attended a previous performance. Please contact researcher Dr. Charlotte Gilmore clm16@st-andrews.ac.uk if you would like to take part.

Managing Music: Developing the Dialogue

19 April,  Royal Scottish Academy of Music & Drama, Glasgow

The University of St Andrews brings together leading experts in live music (from a variety of Orchestral and other settings) and internationally recognised academics (including Davide Nicolini, Antonio Strati and Sierk Ybema) to create an insightful dialogue about organising practices in music.

The Workshop
There will be an initial exchange between the music practitioners and academics. The music directors and managers will present a story or vignette from practice, and the researchers will reciprocate with ideas and questions to help with an exploration of the examples. Following this initial exchange, round table discussions will be facilitated in which mixed groups of managers/directors and academics choose an example to discuss in more depth. A plenary session will then be held to discuss potential insights, learning points and specific questions that are worthy of further exploration.

The workshop will start with an informal lunch from 12pm and last from 1pm to 4.30pm. For enquiries and/or to book a place, please contact Dr. Charlotte Gilmore: clm16@st-andrews.ac.uk

Insights and Ideas: Social Media

ICC Knowledge Transfer Associate Michael Franklin will join a showcase of work at Creative Scotland's next Insights & Ideas exchange event on Thursday 3 November,  2pm – 4pm at Waverley Gate, 2-4 Waterloo Place, Edinburgh EH1 3EG.

November’s Insights and Ideas café will focus on Social Media. The event will showcase interesting practice and encourage exploration and discussion around the uses and potential of social media. It will offer an opportunity to network with academics, researchers and artists actively using social media as part of their practice.

The event will highlight four projects:
• Museums & digital technology--Speaker: Jim Richardson (Sumo Design and Museum Next)
• New digital models for marketing and distributing film--Speaker: Michael Franklin (Research Associate at Creative Scotland and the Institute for Capitalising on Creativity at University of St Andrews)
• Issues pertaining to privacy and cyber law--Speaker: Lilian Edwards (Professor of Internet Law, Strathclyde University)
• Innovative experimental sound technology projects--Speakers: Simon Kirby & Tommy Perman (Found Electronics)

Insights and Ideas is a creative café-style meeting place for researchers, practitioners and policy makers, organised jointly by Creative Scotland and Museums and Galleries Scotland. Please note that places on this free programme are currently fully booked. However you can register your name for the waiting list via  EVENTBRITE: http://www.eventbrite.com/event/2303991300

For further information, please contact events@creativescotland.com, or call 0330 333 2000.

Adding Value: Creativity Applied--Seminar 21 November

Bookings are now being taken for a thought-provoking afternoon of presentations and discussions on Adding Value: Creativity Applied--Laying the foundations for sustainable growth, a seminar to be held Monday 21 November 2011 at the Royal College of Physicians, Edinburgh. Adding Value brochure (PDF, 580 KB) .

The event will run 12.45 -6.30pm with networking and cash bar until 7.00pm, and is open to practitioners, policymakers, educators, financiers and administrators. Bookings must be made by 15^th November via Eventbrite.

Speakers include: ‌

• Roanne Dods, Deputy Director, Dovecot Foundation; Producer, International Futures Forum; Co-Director, Mission Models Money
• Andrew Dixon, Chief Executive, Creative Scotland
• Professor Georgina Follett OBE FRSA, Deputy Principal, University of Dundee
• Professor Jeremy Myerson FRSA, Director, Helen Hamlyn Centre for Design, Royal College of Art
• Professor Chris van der Kuyl FRSE, Chief Executive, brightsolid online innovation  
• The Rt Hon Brian Wilson, Chairman, Harris Tweed Hebrides
• Rob Woodward FRSA, NESTA Board Member and Chief Executive, STV Group plc
  
  The day will be hosted by Professor Georgina Follett OBE FRSA, Deputy Principal, University of Dundee, and Professor Barbara Townley FRSA, University of St Andrews, and Chairman will be Mrs Ann Packard FRSA, Founder and Chairman, RSA Fellows’ Media, Creative Industries, Culture and Heritage Network and elected Member, RSA Fellowship Council. The event is a partnership  between ICC and the RSA Fellows’ MCICH Network.

DCMS publishes international culture and sport comparisons

‌

The Department of Culture Media and Sport has published a report written by current ESRC CASE Student Orian Brook while she was a Placement Fellow with DCMS. International Comparisons of Public Participation in Culture and Sport examines Eurobarometer and other data and finds that UK cultural attendance and sports participation are both higher than the average for Europe. Orian also found that higher rates of personal fulfilment are found for those that attend all kinds of culture, compared to those that do not, and rates of attendance between countries seem to be related to levels of government spend on culture.  

Orian Brook's research profile page

ICC to take role in Knowledge Exchange Hub

ICC will take an important overview role in a new £5 million Knowledge Exchange Hub funded by the Arts & Humanities Research Council (AHRC) to support the Creative Economy. Beginning in June 2012, the Hub will facilitate all of Scotland’s art colleges, the University of Abertay, and the ICC working with businesses to boost innovation through design research and knowledge exchange. The Hub will be based at the new V&A at Dundee and University of Dundee. ‌

More details: ICC to participate in AHRC Knowledge Exchange Hub (Word, 66 KB) ‌

Researcher's audience monitoring guide recommended

Monitoring Audience Diversity, a best-practice guide written by ICC PhD student Orian Brook, won praise in the June (2010) newsletter of Audiences UK. "I can highly recommend Orian Brook's excellent guide," wrote AUK Chief Executive, David Brownlee. "It starts from the premise that monitoring is not about numbers, it's about making sure that your serious attempts to be a more inclusive organisation (and potentially a more sustainable organisation) are working."

Orian wrote the guide, available from the Audiences UK website, when she was Research Director for Audiences London. She later worked as a freelance researcher for AL, The Audience Business and Arts Council England before joining ICC in 2010 to begin a CASE studentship with Audiences London. This current project uses geodemographic techniques to examine rates of arts attendance at major venues in London and Scotland, and is being supported by the Economic & Social Research Council and Audiences London.