Profiles in Small Business
Written by Professor Gavin Reid, Lowell R. Jacobsen and Margo E. Anderson
Review
comments on Profiles in Small Business:
‘An interesting and useful addition to the literature of small
business. Economists have not been particularly
prominent in small business research to date, and this book is therefore to be
welcomed. It offers some excellent
case study materials for other researchers as well as those seeking well argued, analytical materials for teaching on the small
business.’
James Curran, The Times Higher Education Supplement
‘Highly
readable and provides a wealth of real life stories of applied economics. Students, and other sceptics, who ask
what the relevance is of the theoretical market models to business economics
should be directed to this book.
The authors demonstrate that interviews and the other fieldwork
techniques used in the less quantitative social sciences can have a significant
role to play in collecting microeconomic and business data. As an applied study of small business
economics and for its methodological contribution this book is to be
recommended’.
Phil Hobbs, The Economic Journal
‘Develops
a novel framework offering an insight into the realities of small business
existence….an important advantage is that the clear framework and
exposition mean that the potential is there for firms to analyse their own
position and develop a strategy.
The work is also of interest to the academic and illustrates how many
small firms operate in markets ranging from monopolistic competition to
oligopoly.’
Catherine Kirk, Scottish Journal of Political Economy
‘The
cases are rich in detail. Clearly a
lot of preparation has gone into the analysis portion of the book, which is
thoughtful and interesting in its conclusions…the book provides a valuable
and rich source of information and interpretation on both the markets in which
small firms operate and the strategies they pursue’.
Kimya Kamshad, International Journal of Industrial
Organization
Order book from Routledge Publishers.