Gozde is a member of the Bute Medical School and is interested in illness representations, medical decision making and health communication. Her research aims to answer the following questions:
(i) What are the psychological processes and factors that contribute to medical decisions and health behaviours?
(ii) What are the psychological processes and factors that contribute to the gaps between the message communicated by health care professionals and that message received by the patients and healthy people?
(iii) What are the psychological processes and factors that contribute to the emotional reactions (e.g., worry, fear, relief, etc.) exhibited in response to experiencing physical illness (e.g., cancer) as well as health risk information (e.g., receiving personal cancer risk information)?
(iv) How can we improve the health communication process so that optimal understanding of the health risk by the patients and healthy people alike can be obtained?
Her research is funded by National Cancer Research Institute Supportive and Palliative Care Collaboratives and EastRen.